Title | FANTASTIC JOURNEY |
Brand | DAIMLER |
Product/Service | MERCEDES-BENZ 360°-CAMERA |
Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
Production Company
|
ELEMENT E FILMPRODUKTION Hamburg, GERMANY
|
Credits
Thimoteus Wagner |
Jung Von Matt AG |
Chief Creative Officer |
Goetz Ulmer |
Jung Von Matt AG |
Chief Creative Officer |
Jonas Keller |
Jung Von Matt AG |
Creative Director |
Oliver Tiersch |
Jung Von Matt AG |
Copywriter |
Pia Mader |
Jung Von Matt AG |
Art Director |
Raphael Schils |
Jung Von Matt AG |
Art Director |
Niklas Schachtebeck |
Jung Von Matt AG |
Copywriter |
Christoph Koehler |
Jung Von Matt AG |
Agency Producer |
Dustin Koenig |
Jung Von Matt AG |
Account Manager |
Alex Feil |
Element E Filmproduktion Gmbh |
Director |
Alex Feil |
Element E Filmproduktion Gmbh |
Editor |
Andi Wilken |
Element E Filmproduktion Gmbh |
Post Production |
Loft Tonstudios |
Loft Tonstudios |
Sound Studio |
Vasco Hexel |
Atmosphere Musik Ltd |
Composer |
Atmosphere Musik Ltd |
Atmosphere Musik Ltd |
Music |
Brief Explanation
We see an animated story of child-like chalk drawings on a street's tarmac. A girl's voice tells us
a a story of a fairy and her flying horse who go on an adventure. We are drawn into the fantastic
journey. Just as we get comfortable we are suddenly jolted out of our thoughts as the scenery
changes from chalk drawings to reality and we see a girl looking into the camera. We realise that
the animation was created by driving backwards and recording the girl's different chalk drawings
with Mercedes-Benz 360°-Camera. Thanks to the camera and Mercedes-Benz Intelligent Drive
system the car stopped in front of the girl.
Children play where they want.
Mercedes-Benz Intelligent Drive sees where they play.