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Title	BEAR & HARE
Brand	JOHN LEWIS
Product/Service	JOHN LEWIS CHRISTMAS
Category	A10. ANIMATION
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production Company	BLINKINK London, UNITED KINGDOM
Production Company 2	HORNET New York, USA

Name	Company	Position
Ben Priest	ADAMANDEVEDDB	Executive Creative Director
Ben Tollett	ADAMANDEVEDDB	Executive Creative Director
Emer Stamp	ADAMANDEVEDDB	Executive Creative Director
Aidan Mcclure	ADAMANDEVEDDB	Creative
Laurent Simon	ADAMANDEVEDDB	Creative
Tammy Einav	ADAMANDEVEDDB	Managing Partner
Anthony Falco	ADAMANDEVEDDB	Producer
Catherine Cullen	ADAMANDEVEDDB	Assistant Producer
Miranda Hipwell	ADAMANDEVEDDB	Account Director
Caroline Grayson	ADAMANDEVEDDB	Account Manager
Bart Yates	Blinkink	Executive Producer
Michael Feder	Hornet	Executive Producer
Elliot Dear	Blinkink	Director
Yves Geleyn	Hornet	Director
Aaron Blaise/Dominic Carola	Premise Entertainment LLC	Character Designers
Sam Sneade/Ellie Johnson	Speade	Editors
Abi Leland	Leland Music	Music Consultant
Sam Robson	Factory	Sound Engineer
Andy Biddle	Premise Entertainment LLC	Lead Stop Frame Animator

Brief Explanation

Bear is the only animal in the forest that has never seen Christmas because he hibernates every year. However, this year is different. This year his best friend Hare has a brilliant idea and gives him a Christmas he’ll never forget. The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.

Creative Execution

The TV commercial uses a completely unique animation style developed specifically for this project. Traditional 2D hand-drawn animation created by ex Disney draftsmen is combined with stop frame techniques, and 3D model made sets. The idea was to take traditional animation techniques and make them feel modern and fresh.