Lexus has a proud history of state-of-the-art engineering and effortless luxury, but ‘Amazing in Motion’ is a set of global projects which celebrate a more imaginative and creative side of the brand.
To showcase Lexus’ creative, innovation and design credentials, we suspended acrobats and stuntmen across Kuala Lumpur’s night skyline and lit them in succession to create the illusion of acrobatic motion at impressive speed. Poised across the rooftops of some of the city’s tallest buildings, the lightmen were dressed in bespoke LED lightsuits and controlled by a purpose-built lighting control system designed to make them strobe one by one in a domino-like effect. This real life performance produced the breath-taking journey of one illuminated figure moving through the city at night.
Creating such an incredible feat of production design required a variety of extraordinary production talent, from engineers who erected the large scale rigging that suspended our lightmen in what appeared to be thin air; to the technicians controlling the lightsuits using bespoke computer software; to the film crew working through the night to get the shots needed before the sun came up; all tirelessly crafting setups that could take up to seven hours to get everyone into position.