| Title | STROBE |
| Brand | LEXUS INTERNATIONAL |
| Product/Service | LEXUS |
| Category |
A02. DIRECTION |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Production Company
|
STINK London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Monty Verdi |
CHI/Partners |
Creative Director |
| Colin Smith/Angus Vine |
CHI/Partners |
Copywriter |
| Colin Smith/Angus Vine |
CHI/Partners |
Art Director |
| Nicola Ridley |
CHI/Partners |
Agency Producer |
| Ben Croker |
Stink |
Production Company Producers |
| Adam Berg |
Stink |
Director |
| Mattias Montero |
Freelancer |
Cinematographer |
| Paul Hardcastle |
Trim |
Editor |
| Franck Lambertz |
MPC |
Vfx |
| Sam Ashwell |
750MPH |
Sound Design Arrangement |
| Nick Howarth |
CHI/Partners |
Ceo |
| Jack Shute |
CHI/Partners |
Business Director |
| Catherine Peacock |
CHI/Partners |
Account Director |
| Rebecca Munds/Matt Nixon |
CHI/Partners |
Planner |
Brief Explanation
Lexus has been long admired for its state-of-the-art engineering, effortless luxury and impeccable customer service, but ‘Amazing in Motion’ is a set of global projects which celebrate a more imaginative and creative side of the Lexus brand.
To showcase Lexus’ creative, innovation and design credentials, we suspended acrobats and stuntmen across Kuala Lumpur’s night skyline and lit them in succession to create the illusion of acrobatic motion at impressive speed. Poised across the rooftops of some of the city’s tallest buildings, the lightmen were dressed in bespoke LED lightsuits and controlled by a purpose-built lighting control system designed to make them strobe one by one in a domino-like effect. This real life performance produced the breath-taking journey of one illuminated figure moving through the city at night.
With a singular creative vision, the director orchestrated a huge variety of production talent, managing a huge cast in physically demanding conditions. The resulting film is a beautifully crafted vision of motion, captured through a unique lens in which sweeping shots of the city collide with intimate close ups, creating a stunning vision of motion.