| Title | CHASING HORIZONS |
| Brand | CITIZEN |
| Product/Service | ECO-DRIVE SATELLITE WAVE F100 WATCH |
| Category |
A03. ACHIEVEMENT IN PRODUCTION |
|
Entrant Company
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency 2
|
WIEDEN+KENNEDY TOKYO, JAPAN
|
|
Production Company
|
SMUGGLER London, UNITED KINGDOM
|
Credits
| Mikey Farr/Tota Hasegawa |
Wieden/Kennedy Tokyo |
Executive Creative Directors |
| Vasco Vicente |
Wieden/Kennedy Amsterdam |
Art Director |
| Evgeny Primachenko |
Wieden/Kennedy Amsterdam |
Copywriter |
| Reiko Kawaguchi |
Wieden/Kennedy Tokyo |
Digital Producer |
| Tony Stearns |
Wieden/Kennedy Amsterdam |
Broadcast Producer |
| Lars Fabery De Jonge |
Wieden/Kennedy Amsterdam |
Broadcast Producer |
| Danny Feeney |
Wieden/Kennedy Amsterdam |
Planner |
| Kenichiro Muraguchi |
Wieden/Kennedy Tokyo |
Planner |
| Emma Williamson |
Wieden/Kennedy Amsterdam |
Project Manager |
| Michael Graves |
Wieden/Kennedy Amsterdam |
Business Affairs |
| Kensuke Suemasa |
Wieden/Kennedy Tokyo |
Account Director |
| Yoshiko Amano |
Wieden/Kennedy Tokyo |
Account Supervisor |
| Tristan Patterson |
SMUGGLER |
Director |
| Hera King |
SMUGGLER |
Producer |
| Chris Barrett |
SMUGGLER |
Executive Producer |
| James Forbes/Robertson |
Whitehouse Post |
Editor |
| Thijs Klaassen |
THE AMBASSADORS |
Post Producer |
| X |
THE AMBASSADORS |
Sound Design/Mix |
Brief Explanation
No matter where you are, CITIZEN’s Eco-Drive Satellite Wave F100 adjusts to the current time zone in three seconds. To demonstrate this, CITIZEN challenged photographer Simon Roberts and ex-NATO pilot Jonathan Nicol to chase the horizon and endeavor to live in the same hour for as long as humanly possible.
Creative Execution
In a precisely planned window of time in late February, when the days were still long but before the Polar Days of March see the sun no longer set, photographer Simon Roberts and ex-NATO pilot Jonathan Nicol undertook a mission to chase the horizon. Setting off from Reykjavik in Iceland, they moved to a new time zone each hour; with Simon capturing the moment with a photo of the setting sun, while the CITIZEN F100 adjusted back to ensure they were living in the same hour.
Flying near the North Pole (specifically at a latitude of 80 degrees, where the Earth rotates slowest at a speed of 289.95 km/h) in the opposite direction to the Earth’s rotation, they were able to experience the same sunset over and over again in a new location. The team kept up with the sunset for one night before landing at their final destination in the Artic Circle. The mission ultimately resulted in an unique series of sunset imagery, taken at exactly the same hour and same minute, in the same day.
Production challenges that we encountered (and over came) were:
- Keeping the aircraft steady in the space-time continuum to allow the Earth to rotate under the aircraft, ensuring the calculation of the tilt of the sun and the earth to capture the sunset.
- Frozen engines and a race to get back into the air after two refuels before missing the next sunset.