| Title | COLISEUM |
| Brand | SAMSUNG |
| Product/Service | CURVED UHD TV |
| Category |
A02. DIRECTION |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Production Company
|
PARK PICTURES London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Jonathan Burley |
CHI/Partners |
Creative Director |
| Micky Tudor |
CHI/Partners |
Copywriter |
| Monty Verdi |
CHI/Partners |
Art Director |
| Matt Cresswell |
CHI/Partners |
Agency Producer |
| Stephen Brierley/Claris Harvey |
Park Pictures |
Production Company Producers |
| Nathan Price |
Park Pictures |
Director |
| Ginny Loane |
Freelancer |
Dop Lighting Cameraman |
| Paul Hardcastle/Jonno Woodford/Robinson |
Trim/Fusspot |
Editors |
| Franck Lambertz |
MPC |
Post Production |
| Sam Ashwell |
750MPH |
Sound Design Arrangement |
| Emma Modler |
CHI/Partners |
Art Buyer |
| Gary Simmons |
CHI/Partners |
Account Supervisor |
| Ryan Colet |
CHI/Partners |
Account Director |
| Anthony Cox |
CHI/Partners |
Planner |
| Oliver Egan |
CHI/Partners |
Planner |
| Franck Lambertz |
Freelnacer |
Cgi |
Brief Explanation
This cinematic spot finds a modern day father and son in the middle of an ancient coliseum. A baying crowd and gladiators at the command of a despotic emperor surround them. Tension mounts. Then, at the emperor’s signal, the bloodthirsty warriors attack. Just as it seems their days are numbered, the father and son are transported back to their living room where we discover they have been completely immersed in the action while watching their cinematically curved UHD TV from Samsung.
Price wanted as much of the action to be captured in-camera as possible, which required a huge cast and crew. Directing one of the first commercials in the world to be filmed in 4K demanded bespoke camera equipment and an attention to detail that recognizes that every detail on camera will be pin sharp because of the nature of the size and depth of the screen resolution.
Price brought a unique blend of direction to the table. His world renowned epic style of filming combined with the charm, heart and soul of his direction is a recipe for extraordinary cinematic film.