| Title | COLISEUM |
| Brand | SAMSUNG |
| Product/Service | CURVED UHD TV |
| Category |
A04. CINEMATOGRAPHY |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Production Company
|
PARK PICTURES London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Jonathan Burley |
CHI/Partners |
Creative Director |
| Micky Tudor |
CHI/Partners |
Copywriter |
| Monty Verdi |
CHI/Partners |
Art Director |
| Matt Cresswell |
CHI/Partners |
Agency Producer |
| Stephen Brierley/Claris Harvey |
Park Pictures |
Production Company Producers |
| Nathan Price |
Park Pictures |
Director |
| Ginny Loane |
Freelancer |
Dop Lighting Cameraman |
| Paul Hardcastle/Jonno Woodford/Robinson |
Trim/Fusspot |
Editors |
| Franck Lambertz |
MPC |
Post Production |
| Sam Ashwell |
750MPH |
Sound Design Arrangement |
| Emma Modler |
CHI/Partners |
Art Buyer |
| Gary Simmons |
CHI/Partners |
Account Supervisor |
| Ryan Colet |
CHI/Partners |
Account Director |
| Anthony Cox |
CHI/Partners |
Planner |
| Oliver Egan |
CHI/Partners |
Planner |
| Franck Lambertz |
Freelancer |
Cgi |
Brief Explanation
This cinematic spot finds a modern day father and son in the middle of an ancient coliseum. A baying crowd and gladiators at the command of a despotic emperor surround them. Tension mounts. Then, at the emperor’s signal, the bloodthirsty warriors attack. Just as it seems their days are numbered, the father and son are transported back to their living room where we discover they have been completely immersed in the action while watching their cinematically curved UHD TV from Samsung.
Our aim throughout the process was to create something that felt like a feature film, and the cinematic setting of a Coliseum, accompanied with decadent characters and tense, thrilling action scenes delivers this and ultimately an extraordinary piece of film.
The desire to create such a piece demanded that every scene was cinematic: the opening wide shot of the Coliseum, the glorious costume designs for each gladiator, crowd, emperor and entourage. The immersive feeling throughout. Every scene and detail contributes to the grand, filmic and cinematic nature of Coliseum.
From the outset, the collective ambition was for the film to have a truly cinematic quality; indeed, for the conceit of the commercial to work, achieving this was absolutely essential.