| Title | FIRST TIME |
| Brand | 4FINANCE / VIVUS |
| Product/Service | SHORT TERM LOANS |
| Category |
A03. ACHIEVEMENT IN PRODUCTION |
|
Entrant Company
|
WOODPECKER FILM Helsinki, FINLAND
|
|
Advertising Agency
|
McCANN Helsinki, FINLAND
|
|
Production Company
|
WOODPECKER FILM Helsinki, FINLAND
|
|
Production Company 2
|
FAKE GRAPHICS Helsinki, FINLAND
|
Credits
| Jyrki Poutanen |
Mccann Worldgroup Helsinki |
Creative Director |
| Timo Silvennoinen |
Mccann Worldgroup Helsinki |
Creative Director |
| Anssi Määttä |
Woodpecker Film |
Director |
| Ville Vaajakallio |
Fake Graphics |
Technical Director |
| Hannu Kalliolahti |
Woodpecker Film |
Producer |
| Pasi Moilanen |
Fake Graphics |
Producer |
| Niina Huttunen |
Mccann Worldgroup Helsinki |
Project Manager |
| Mikael Gustafsson |
Freelancer |
Director Of Photography |
| Lassi Vierimaa |
Silencio |
Sound Designer |
| Outi Höylä |
Outin Design |
Costume Designer |
| Anssi Määttä |
Woodpecker Film |
Editor |
| Petri Falkenberg |
Gradeone |
Colorist |
| Juha Jokinen |
Fake Graphics |
3d Tracking/Compositing |
| Mikko Lahti |
Fake Graphics |
Character Modeling |
| Felipe Peña Karvonen |
Fake Graphics |
Character Modeling |
| Markus Pansegrau |
Fake Graphics |
Character Modeling |
| Noora Fieandt |
Fake Graphics |
Animation/Rigging |
| Mikko Rissanen |
Fake Graphics |
Producer |
Brief Explanation
VIVUS - First Time (ACTION)
The suspicious conspiracy theorist Maki-monkey is overly hesitant going on his first ever date.
Tagline: Vivus worry free loans for concerned people.
Vivus – Money for Today’s People
Creative Execution
The vision of 4finance is to change the common preconceptions towards fast and small loan category and to stand out amongst competitors by offering a reliable, modern and above all simple online credit service. A tool for all today’s people in all situations of life.
As 4finance operates in thirteen European countries, the concept had to be clear, identifiable and practical for each culture, language and country. In other words, the idea and execution had to travel! Each country had their own marketing plan and schedule which we had to follow with a weekly publication schedule.
We created five animal characters.The Rabbit with a fast lifestyle, the suspicious Lemur, the comfort loving Koala, the wise Owl and the street-smart Cat. The characters allowed us to reach the different types of people and personalities in the target audience regardless of the culture and language ’restrictions' such as very heterogeneous ethnic appearances. The stereotypical characteristics of the selected animals are internationally understandable; the ultimate typecasting so to speak.
The film channel deliveries, localisations and all image and sound production was done in Finland. During one year, over 160 different pieces were made for more than 60 European channels, to 13 different countries, in 13 different languages. There were over 90 shots to animate and almost 100 voice recording sessions.
What did we learn? It takes hard work, committed creativity and carefully planned and executed production pipeline to be noticed, understood and consistent across a big market. Simple on paper, fun in practice.