| Title | AT THE LAST SECOND |
| Brand | SSRS, SVENSKA SJÖRÄDDNINGSSÄLLSKAPET |
| Product/Service | SWEDISH SEA RESCUERS |
| Category |
A04. CINEMATOGRAPHY |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production Company
|
ACNE PRODUCTION Stockholm, SWEDEN
|
Credits
| Anders Härneman |
Forsman/Bodenfors |
Account Supervisor |
| Ewa Edlund |
Forsman Bodenfors |
Account Manager |
| Staffan Forsman |
Forsman Bodenfors |
Art Director |
| Björn Engström Elisabeth Christensson |
Forsman Bodenfors |
Copywriter |
| Icka Samrin |
Forsman Bodenfors |
Designer |
| My Troedsson |
Forsman Bodenfors |
Planner |
| Åsa Hammar/Malin Careborg |
Forsman Bodenfors |
Agency Producer/Film/Digital |
| Nordisk Film Shortcut |
Nordisk Film Shortcut |
Postproduction |
| Torbjörn Martin Roozbeh Behtaji |
Acne Production |
Director |
| Jim Elving |
ACNE Production |
Producer |
| Petur Mogensen |
ACNE Production |
Executive Producer |
| Torbjörn Martin |
ACNE Production |
Editor |
| Ola Bäccman |
ACNE Production |
Grade |
| Joel Bringman |
ACNE Production |
Online |
| Ljudbyrån |
Ljudbyrån |
Sound |
Brief Explanation
How does it feel to end up in a cold and stormy sea? To be forced to fight for every breath not knowing if rescue is coming. This is the feeling that the Swedish Sea Rescue Society has recreated in this ad. Swedish Sea Rescue Society is a non-profit organization with 2000 voluntary sea rescuers who save lives without salary. Ordinary people who works as accounts, plumbers, teachers, salespersons and so on - when they’re not saving lifes at sea.