Title	MADE BY SWEDEN FEAT. ROBYN
Brand	VOLVO CARS CORPORATION
Product/Service	LOW EMISSION ENGINES
Category	A04. CINEMATOGRAPHY
Entrant Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Agency	MINDSHARE, SWEDEN
Production Company	CALLBOY Stockholm, SWEDEN

Name	Company	Position
Fredrik Jansson	Forsman/Bodenfors	Copywriter
Andreas Malm/Karl Risenfors/Staffan Lamm	Forsman/Bodenfors	Art Director
Nicolas Peyrau	Forsman/Bodenfors	Assistant Art Director
Alexander Blidner	Forsman Bodenfors	Agency Film Producer
Anders Bothén/Hans Andersson/Erik Sollenberg	Forsman/Bodenfors	Account Supervisor
Martin Johansson	Forsman/Bodenfors	Account Manager
Désirée Maurd	Forsman/Bodenfors	Pr
My Troedsson	Forsman/Bodenfors	Planner
Alexander Blidner/Jens Odelbring	Forsman/Bodenfors	Agency Producer
Malin Careborg	Forsman/Bodenfors	Web Producer
Max Vitali	CALLBOY	Director
Linus Sandgren	CALLBOY	Director Of Photography
Johan Wik	CALLBOY	Editor
Nils Ljunggren	CALLBOY	Executive Producer
Sophie Hedberg	CALLBOY	Producer
Eric Thorsell/Edward Björner	Eric Thorsell/Edward Björner	Sound Design
Gangsters/Julius Denizhan/Jonas Jäderholm	Gangsters/Julius Denizhan/Jonas Jäderholm	Post Production
Röyksopp/Robyn	Röyksopp/Robyn	Music Artist
”monument”	”monument”	Title Of Song
Röyksopp And Robyn	Röyksopp And Robyn	Writer/Producer

Brief Explanation

Volvo is launching low emission engines to all of their cars. Together with Robyn, who spends a lot of time in Los Angeles, one of the world’s most populous cities in terms of cars, we made this film about enjoying the world — but keeping it too. It portrays Robyn's Los Angeles, but also her summer home in Sweden. This is her thoughts about how we live today and what we leave behind.

Creative Execution

Swedish pop star Robyn is known for making happy dance music. But this time she was about to release her first single with a much more serious sound and lyric. The song was called Monument and in the song Robyn questions the way she lives. Can I enjoy the world without destroying it at the same time? A question that is really relevant to Volvo as well. Cars are a joy to drive, but can we keep enjoying our cars without destroying the world at the same time? This campaign launches what could be a good balance between enjoying the world and keeping it at the same time - Volvo’s low emission engines. Robyn’s song had it’s world premiere in our film, but only as an instrumental. To optimize the message we chose to let her talk about the subject in our film and sing about it in her single. This way of working made our commercial into a music video for the single. And the single into a commercial for Volvo.