Title	MADE BY SWEDEN FEAT. ROBYN
Brand	VOLVO CARS CORPORATION
Product/Service	VOLVO XC70
Category	A07. USE OF MUSIC
Entrant Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency	FORSMAN & BODENFORS Gothenburg, SWEDEN
Production Company	ACADEMY FILMS London, UNITED KINGDOM

Name	Company	Position
Fredrik Jansson	Forsman/Bodenfors	Copywriter
Andreas Malm/Karl Risenfors/Staffan Lamm	Forsman/Bodenfors	Art Director
Nicolas Peyrau	Forsman/Bodenfors	Assistant Art Director
Alexander Blidner	Forsman Bodenfors	Agency Film Producer
Anders Bothén/Hans Andersson/Erik Sollenberg	Forsman/Bodenfors	Account Supervisor
Martin Johansson	Forsman/Bodenfors	Account Manager
Désirée Maurd	Forsman/Bodenfors	Pr
Seb Edwards	Academy Films	Director
Dominic Thomas	Academy Films	Producer
Electric Theatre Collective	Electric Theatre Collective	Post Production
Markus Bergkvist/Music Super Circus	Markus Bergkvist/Music Super Circus	Music Supervisor
Zlatan Feat. Day/'du Gamla Du Fria	Zlatan Feat. Day	Music: Artist/Title
Richard Dybeck	Richard Dybeck	Composer
Max Martin/Style Of Eye/Joakim Jarl And Svidden	Max Martin/Style Of Eye/Joakim Jarl And Svidden	Sound Design Arrangement
Max Martin For Mxm Productions/Style Of Eye/Joakim Jarl ! ! And Svidden For Fron	Max Martin For Mxm Productions/Style Of Eye/Joakim Jarl ! ! And Svidden For Front Of House. In Collaboration With Forsman/Bodenfors	Music Producer
Max Martin	Max Martin	Mixer
Calle Stoltz	Calle Stoltz	Photographer

Brief Explanation

This film don't just tell the story about a capable and hardy car, created by and for us Swedes. By letting a Swede with an immigrant background perform the Swedish national anthem, it also took a position in the debate about who should be allowed to call themselves Swedish.

Creative Execution

This film don't just tell the story about a capable and hardy car, created by and for us Swedes. By letting a Swede with an immigrant background perform the Swedish national anthem, it also took a position in the debate about who should be allowed to call themselves Swedish. The new version of the Swedish national anthem was written and produced by Max Martin exclusively for Volvo.