| Title | POWER OF SMALL |
| Brand | AUDI |
| Product/Service | AUDI S1 |
| Category |
A08. SOUND DESIGN |
|
Entrant Company
|
750MPH London, UNITED KINGDOM
|
|
Advertising Agency
|
BBH London, UNITED KINGDOM
|
|
Production Company
|
OUTSIDER London, UNITED KINGDOM
|
Credits
| Ak Parker |
BBH London |
Art Director |
| George Brettell |
BBH London |
Copywriter |
| Matt Towell |
BBH London |
Agency Producer |
| Simon Lyon |
Outsider |
Director |
| Zeno Campbell/Salmon |
Outsider |
Producer |
| Sam Ashwell |
750mph |
Sound Engineer |
Creative Execution
The sound design brief for Audi S1 was quite open. The task was to create a stylised sound design track that matched the powerful imagery that the Director had shot. A lot of care was taken to make the sound design rhythm based and so to feel at one with the music. Also, affecting the music in places as to feel in-situ. All the whooshes and motion sound effects were created from scratch in a modular synthesis program.