Winners & Shortlists

BEDS

Silver Eurobest
TitleBEDS
BrandIKEA
Product/ServiceIKEA BEDS
Category A08. SOUND DESIGN
Entrant Company 750MPH London, UNITED KINGDOM
Advertising Agency MOTHER London, UNITED KINGDOM
Production Company MJZ LONDON, UNITED KINGDOM
Credits
Name Company Position
Juan Cabral MJZ Director
Neil Smith Work Editor
Sam Ashwell 750mph Sound Engineer

Brief Explanation

For Ikea 'Beds' the task was to create a filmic audio bed to accompany the stunning imagery that the Director shot. The Agency were keen to not go down the intense, realistic wind rush sky diving route, but to have a beautiful and dreamlike subtly to the sound design. There were over 30 tracks of delicate, subtle wind wisps and clothing flaps which intertwine with the music track. There was obviously no sync sound shot on the shoot. The overriding aim of this job from an audio perspective was to create something peaceful and quiet that was still loud on TV.