Title	LOOP
Brand	REVO ENERGY
Product/Service	ENERGY DRINK
Category	A09. VISUAL EFFECTS
Entrant Company	PROVID Kiev, UKRAINE
Advertising Agency	PROVID Kiev, UKRAINE
Production Company	ESSE Kyiv, UKRAINE

Name	Company	Position
Kirill Chichkan	PROVID	Creative Director
Vlad Galyapa	PROVID	Creative Group Head
Dima Lobod	PROVID	Art Director
Olexiy Say	Film Director	Film Director
Olexiy Gontcharouck	Antistatic Pictures	Digital Artwork
Olena Guk	PROVID	Account Director

Brief Explanation

When you drink Revo Energy, the never-stopping energy contained within makes everything around fall into perpetual looped weirdness. The more – the weirder.

Creative Execution

To deliver non-stopping drive, inherent for the brand, we decided to integrate loops into the live surrounding as a visual trick. The chaotic and perpetual dynamic movement of a loop is what the nature of Revo Energy is about, so the trick perfectly complied with brand essence. Each scene was shot in two steps: first we took live POV panoramas without characters, panning across the location; and after that we shot our characters performing scripted actions with still camera. All but one characters were shot without green screen and manually extracted from the scene for further animation. Later we made short loops out of their actions and inserted looped characters into moving panoramas, creating POV experience.