| Title | DRIVE THE FUTURE |
| Brand | FORMULA E |
| Product/Service | FORMULA E |
| Category |
A02. DIRECTION |
|
Entrant Company
|
GREAT GUNS London, UNITED KINGDOM
|
|
Advertising Agency
|
DARE London, UNITED KINGDOM
|
|
Production Company
|
GREAT GUNS London, UNITED KINGDOM
|
Credits
| Sean Thompson |
Dare |
Chief Creative Officer |
| Pete Conelly |
Dare |
Creative Director |
| Campbell Beaton |
Dare |
Agency Producer |
| Sean Thompson |
Great Guns |
Director |
| Pete Conelly |
Great Guns |
Director |
| Tim Francis |
Great Guns |
Producer |
| Alex Melman |
Freelance |
Cinematographer |
| James Rose |
Final Cut |
Editor |
Brief Explanation
“Drive the Future” sees a sleeping city shaken up by a surreal force: the backdraft of a Formula E Electric Racing car. The film uses the extreme high speeds of the Phantom camera to present elements of the city moving like never before. Throughout the sequence a distant voice of a young girl adds intrigue and expectancy as she describes the coming of a new dawn.