| Title | THE GIANT |
| Brand | VOLVIC - DANONE WATERS |
| Product/Service | WATER |
| Category |
A09. VISUAL EFFECTS |
|
Entrant Company
|
DIGITAL DISTRICT Paris, FRANCE
|
|
Advertising Agency
|
Y&R PARIS, FRANCE
|
|
Production Company
|
GANG FILMS Paris, FRANCE
|
Credits
| David Danesi |
Digital District |
Vfx Producer |
| Marc Thomas Cavé |
Digital District |
Visual Effects Artist |
| Nicolas Belin |
Digital District |
Visual Effects Artist |
| Jérome Billet |
Digital District |
Visual Effects Artist |
| Bruno Maillard |
Digital District |
Visual Effects Artist |
| Jean Villier |
Gang Films Paris |
Producer |
| Nathalie Le Caer |
Gang Films Paris |
Producer |
| Sam Ashwell |
750mph |
Sound Design Director |
Brief Explanation
A burst, light flashes, stardusts, black sun, the Earth surface swept by interstellar winds, a man stretching himself to break his rocky cradle. “I am a giant” starts an enigmatic voice.
Here are the first images of an epic tale where the volcano spirit and power majestically revives.
From the depths of the earth, an intriguing being talks about his birth, about his life, about Life in general. As he’s indeed the only one who witnessed the origin of Life. He’s immortal.
The story is a reflection of the character: monumental, mysterious, powerful. This film embodies Volvic’s comes back among the Big Brands and supports Volvic’s new visual identity launch.
With this tale, the idea was to assert the spirit and power of the volcano and remind us that Volvic mineral water is its treasure
Be prepared, the giant is coming.
Creative Execution
Digital District used all the following software to achieve the Volvic commercial.
3DS Max (Modeling, Texture, Cloth, Rigging, Animation)
Vray (Render)
Zbrush (Modeling & Texture)
Thinking Particles (Demolition effect, Crowd, Particles)
Fume FX (Smokes, Ashes, Fire)
After Effect
Multi Scatter (Crowd)
Flame
Flare