Title	DAD
Brand	WIND TELECOMUNICAZIONI
Product/Service	WIND
Category	A05. EDITING
Entrant Company	OGILVY & MATHER Milan, ITALY
Advertising Agency	OGILVY & MATHER Milan, ITALY
Production Company	MERCURIO CINEMATOGRAFICA Milan, ITALY

Name	Company	Position
Giuseppe Mastromatteo	Ogilvy/Mather	Chief Creative Officer
Paolo Iabichino	Ogilvy/Mather	Chief Creative Officer
Giordano Curreri	Ogilvy/Mather	Client Creative Director/Art Director
Marco Geranzani	Ogilvy/Mather	Client Creative Director/Copywriter
Francesca Dagostino	Ogilvy/Mather	Agency Producer
Silvia Sgarbi	Ogilvy/Mather	Client Service Director
Ethiopia Abiye	Ogilvy/Mather	Account Director
Giuseppe Capotondi	Mercurio Cinematografica	Film Director
Tat Radcliffe	Mercurio Cinematografica	D.o.p.
Guido Notari	Mercurio Cinematografica	Editor
Francesco Pistorio	Mercurio Cinematografica	Executive Producer
Danielle Joujou	Mercurio Cinematografica	Producer
To Build A Home	Cinematic Orchestra	Music
Valerio Marra	Wind Telecomunicazioni	Commercial Department Director
Claudia Erba	Wind Telecomunicazioni	Head Of Advertising
Federica Manzoni	Wind Telecomunicazioni	Brand/Image Adv Manager

Brief Explanation

Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. Sometimes to really communicate, technology isn't everything.