Title	RIJKSMUSEUM
Brand	RIJKSMUSEUM
Product/Service	MUSEUM
Category	A08. SOUND DESIGN
Entrant Company	THE AMBASSADORS SOUND Amsterdam, THE NETHERLANDS
Advertising Agency	SKIPINTRO Amsterdam, THE NETHERLANDS
Production Company	HOLY FOOLS Amsterdam, THE NETHERLANDS

Name	Company	Position
Taco Arts	Freelancer	Editor
Hans Van Dijk	Skip Intro	Creative Director
Freek Hakvoort	Skip Intro	Creative Director
Danielle Van Berkel	Freelancer	Agency Producer
Mattias Schut	Holy Fools	Director
Collin Maas	Holy Fools	Executive Producer
Sanne Rozinga	Holy Fools	Producer
Hidde Boorsma/Harro Van Schoonhoven	Freelancer	D.o.p.

Brief Explanation

The campaign includes a 30-second broadcast version, and 60 and 90-second online versions, of an ad showcasing the Rijksmuseum as a place to appreciate all forms of Dutch culture. Instead of tacking on music at the end of the production process, director brought creative production outfit on board at the start of the process to compose a piece of music that was then performed by a group of Dutch musicians in the museum’s main public walkway as visitors appreciate the art of the Rijksmuseum and the music simultaneously.