| Title | CAMAYZING |
| Brand | PROCTER & GAMBLE |
| Product/Service | CAMAY |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Production Company
|
FRIEND London, UNITED KINGDOM
|
Credits
| Mark Bernath/Eric Quennoy |
Wieden/Kennedy Amsterdam |
Executive Creative Directors |
| Genevieve Hoey/Zach Watkins |
Wieden/Kennedy Amsterdam |
Creative Directors |
| Kia Heinnen/Zoe Hawkins |
Wieden/Kennedy Amsterdam |
Creative Team |
| Erik Verheijen/Jaime Tan/Javier Perroud |
Wieden/Kennedy Amsterdam |
Broadcast Production |
| Daisy Plummer |
Wieden/Kennedy Amsterdam |
Planner |
| Eleanor Thodey/Charlotte Jongejan/Emma Williamson |
Wieden/Kennedy Amsterdam |
Account And Project Management |
| Maud Klarenbeek |
Wieden/Kennedy Amsterdam |
Art Buyer |
| Noa Redero |
Wieden/Kennedy Amsterdam |
Studio Artist |
| Michael Graves |
Wieden/Kennedy Amsterdam |
Business Affairs |
| Tim/Joe |
FRIEND |
Directors |
| Denzil Armour/Brown |
FRIEND |
Director Of Photography |
| Mikey Levelle/Luke Jacobs |
FRIEND |
Producers |
| Sam Jones |
CUT/RUN LONDON |
Editor |
| Momo Wu |
|
Chinese Vocals |
| Rza Li 黎偌天) |
|
Chinese Lyrics/Vocal Producer |
| Manon Romiti |
|
French Vocals/Lyric Adaptions |
| X |
Caesar/Loui |
Music Composer |
| X |
Amp.amsterdam |
Music Production |
| X |
MPC |
Vfx |
| Janet Allgaier/Alexander Dony/Monica Penagos/Gary Poon/Berty Yan/Sunnie Huang |
Procter/Gamble |
P/G Camay Team |
Brief Explanation
Camayzing is crazy, foamtastic fun to re-launch the CAMAY brand in China.
Prepare your mind and ears for the insane all-singing, all-dancing foam phenomenon Chinese pop star MoMo Wu. The Camayzing music video gives you bucking bathtubs, French rappers, future dolphins, macarons, CAMAY foam and an addictive dance floor beat.
Made by girls for girls, CAMAYZING is crazy, foamtastic fun.
Creative Execution
The lyrics were written by our company. The music is an original score, with Chinese vocals by famous Chinese pop star Momo Wu and the French vocals by Manon Romiti.
Camayzing! - English original lyrics
Come on girls get out of bed, we’ve got some work to do!
What to wear? Your wardrobe sucks!
And I thought you threw this out?
But that’s ok, you look so good, in this skirt thing with the thing
Let’s get loud, time to shout, I wanna hear you sing
I’m gonna do, the dance I love
The one called CAMAY- ZING!
Chorus:
Oooh Oooh lalalilala
oh lalalililala
Don’t forget your armpits
Get a stick for your back bits
Say, Ooh Ooh lalalilala
Oooh lalalililala
Try it in your fluffy mitts
Say Ooohh la li lah lah
But now I see, a bird pooped on meee
Somebody’s giving me a sign
To go and do the dance I love
The one that’s CAAAA-MAAYYZING
OH-LA-LALI-LI-ZING-ZINGGG
French Rap:
Hyper jolie, hyper belle
Couverte de bulles, et toute nickel
Incroyable! J’ai remonté le temps
Peau de bébé, mais toutes mes dents
Et beaucoup moins de larmoiements
Je chante en Français mais je viens de Chine
Pas de problème, je suis très féminine
Plus chaudes que l’eau du bain, reines du savon
Jolies comme des fleurs,
pleines de mousse qui sent bon
Reines de la pomme de douche,
on aime le BLING-BLING
Plus jolies que tout, CA-MAY-ZING!
Chorus:
Ooohh la li lah lah CAMAYZING
Oooh Oooh lalalilala
oh lalalililala
DonÅt forget your armpits
Get a stick for your back bits
Say Oooh lalalilala
Oooh lalalililala
Try it in your fluffy mitts
Say Ooohh la li lah lah CAMAYZING!!
Ooohh la li lah lah
Ooohh la li lah lah
Ooohh la li lah lah (FADES)