| Title | HIDE |
| Brand | PAISLEY |
| Product/Service | LIMITED COLLECTION |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
MAYD HAMBURG, GERMANY
|
|
Advertising Agency
|
MAYD HAMBURG, GERMANY
|
Credits
| Bahador Pakravesh |
MAYD |
Creative Director |
| Behnaz Pakravesh |
MAYD |
Creative Director |
| Tobias Sauer |
The Soundshack |
Sound Engineer |
| Nightkraft |
NIGHTKRAFT |
Music |
| Nightkraft |
NIGHTKRAFT |
Sound Design Arrangement |
| Alex Rank |
Willsonproject |
Director |
| Susanne Pakravesh |
MAYD |
Senior Copywriter |
Brief Explanation
To introduce the new limited collection of the fashion label PAISLEY, we created an unusual and aesthetic film, which highlights a person in a burka. Because the music was one of the most important parts to support this spot, which had no dialogs, we produced together with the well known german electronic Djs and producers NIGHTKRAFT the song „Hide“. Using oriental influences combined with electronic tunes and unique sound effects, such as mysterious sirenes, we created an unique and powerful track that was officially released on iTunes, Spotify and many others and entered even the charts.
Creative Execution
The music was crafted by MAYD in cooperation with the well-known electronic DJs and producers from NIGHTKRAFT. It's an original song, which combines oriental influences with modern electronic tunes and special and irritating effects like sirenes to create an original,powerful, unique Sound. After releasing the Track "Hide" soon entered the Top 20 iTopcharts (position 20).
The track is available on all digital music stores such as iTunes, Amazon and many more.