COMMITTED TO BETTER ENERGY
| Title | COMMITTED TO BETTER ENERGY |
| Brand | TOTAL |
| Product/Service | TOTAL |
| Category |
A02. DIRECTION |
|
Entrant Company
|
MARCEL Paris, FRANCE
|
|
Advertising Agency
|
MARCEL Paris, FRANCE
|
|
Media Agency
|
VIZEUM Paris, FRANCE
|
|
Production Company
|
CARNIBIRD Paris, FRANCE
|
Credits
| Jacques Emmanuel Saulnier |
Total |
Head Of Communication |
| Valérie Laugier |
Total |
Vp Corporate Image And Brand |
| Anne De Maupeou |
Marcel |
Chief Creative Officer |
| Gaëtan Du Peloux |
Marcel |
Copywriter |
| Youri Guerassimov |
Marcel |
Art Director |
| Olivier Sebag |
Marcel |
General Manager |
| Félicie Crosnier |
Marcel |
Account Director |
| Timothé Rosenberg |
Prodigious |
Tv Producer |
| Sam Fontaine |
Carnibird |
Executive Producer |
| Gaëtan Le Goff |
Carnibird |
Line Producer |
| Samir Mallal |
|
Director |
| Mathias Rud |
|
Dop |
| Neil Smith/Walter Mauriot/Emmanuel Turlet |
|
Editors |
| Clemens Hourrière/Raphaël Fruchard |
Prodigious/THE |
Sound Design/Arrangement |
| Kavinsky/« Road Game » |
|
Music |
| Philippe Joubert |
Nightshift |
Post Production |
Brief Explanation
Total is the biggest french company. It provides all kind of energies, from oil to solar energy.
This manifesto is told by the real employees in their real workplaces. They are carrying the commitment of the 100.000 people who work for Total : because the world needs more and more energy, ENERGY HAS TO BE BETTER; there is no other choice, nothing is more important than this common goal, at all levels of the company, in every country.
This commercial has been shot in 11 countries around the world, during 7 months, from -40°C to +50°C, from the northern part of Europe to the southest part of Africa, from the headquarter of Total in Paris to an isolated oil-rig in the middle of Celebes sea.