| Fabian Kirner |
GREY Germany Gmbh |
Chief Creative Officer |
| Neil Elliot |
GREY Germany Gmbh |
Executive Creative Director |
| Mark Hendy |
GREY Germany Gmbh |
Executive Creative Director |
| Chitrawan Srisanan |
GREY Germany Gmbh |
Art Director |
| Chiara Chessa |
GREY Germany Gmbh |
Copywriter |
| Bettina Türpitz/Stefanie Wilken/Eva Backes |
GREY Germany Gmbh |
Regional Communication Director/Account Director/Account Executive |
| Jonas Pieper |
GREY Germany Gmbh |
Senior Strategic Planner |
| Torsten Gerst/Stefan Bader/Viola Habermehl |
GREY Germany Gmbh |
Senior Producer/Senior Producer/Producer |
| John Claughton |
P/G International Operations SA |
Associate Marketing Director |
| Hylke Van Den Heuvel/Aurelie Nomdedeu |
P/G International Operations SA |
Brand Manager/Assistant Brand Manager |
| Mark Mcqueen |
Caviar Digital |
Director |
| Dieter Lebbe/Audrey Dierckx |
Caviar Digital |
Executive Producer/Content Producer |
| Sun Komen/Falk Eumann/Sabine Verlinden |
Caviar Digital |
Technical Director/Digital Creative Director/Digital Producer |
| Mik Van Bruystegem |
Caviar Digital |
Story Editor |
| Ralph Kuijpers/Donny Wals |
Caviar Digital |
Head Of Development/Developer |
| Anne Streef/Laura Tool/Tom Keane |
Caviar Digital |
Interaction Design/Interaction Design/Designer |
| Avra Lorrimer |
Hill/Knowlton Strategies |
Senior Associate Director |
| Zoe O'connor |
Starcom Mediavest Group Mediavest London) |
Senior Associate Director |
| Lucian Crisovan |
Die Lautmalerei – Echoism Music |
Sound Composing/Design |
Three British guys sent on an 18 day adventure, tackling some of Europe's most extreme smelly challenges. Febreze had to keep the car fresh throughout the journey. Unexpected passengers were invited into the car along the way to judge the freshness of the air. If the judges smelled nothing but a fresh scent, the drivers were awarded, but if they smelled any lingering odours, the drivers had to face a smelly detour.
Viewers could experience and follow the journey online in real time.
The Febreze Breathe Happy Campaign has always been about real people and their genuine real reactions. This time the idea was to send three regular guys on a road trip across Europe. The primary requirement was to cast three ordinary people, not actors, which would be adventurous, entertaining and witty. Their characters were vital to bring the plot to life.
Casting procedure.
Phase 1: after releasing an audition trailer, 300 people were casted through Skype interviews.
Phase 2: 30 people were selected and interviewed in their homes.
Phase 3: 9 contestants were selected and called for a live casting in London.
3 trailers were released, each one showcasing one team. The trailers were uploaded on the Youtube Febreze UK channel. People could make a pick for the team they wished to go on the road trip.
Phase 4: One team won the chance to go on Febreze Roadtrip. A trailer was released announcing the 3 winners and introducing the show.