| Title | KEEP THEM COOL |
| Brand | DELTA |
| Product/Service | MATCHTONIM |
| Category |
A04. CINEMATOGRAPHY |
|
Entrant Company
|
ACW GREY TEL AVIV, ISRAEL
|
|
Advertising Agency
|
ACW GREY TEL AVIV, ISRAEL
|
|
Media Agency
|
MEDIACOM ISRAEL Tel Aviv, ISRAEL
|
|
Production Company
|
MULLA Tel Aviv, ISRAEL
|
Credits
| Tal Riven |
Acw Grey Tel Aviv |
Executive Creative Director |
| Idan Regev |
Acw Grey Tel Aviv |
Creative Director |
| Karin Gross |
Acw Grey Tel Aviv |
Art Director |
| Kobi Cohen |
Acw Grey Tel Aviv |
Copywriter |
| Uri Shoham |
Acw Grey Tel Aviv |
Copywriter |
| Anat Leventon |
Acw Grey Tel Aviv |
Account Executive |
| Michal Itzhaki |
Acw Grey Tel Aviv |
Account Supervisor |
| Sapir Sadras |
Acw Grey Tel Aviv |
Account Executive |
| Sagi Itzkoviz |
Acw Grey Tel Aviv |
Planner |
| Nir Duer |
Acw Grey Tel Aviv |
Planning Manager |
| Ohav Flantz |
Ohav Flantz |
Director |
| Roman Linzky |
Tarika |
Dop Lighting Cameraman |
| Yuval Sher |
Yuval Sher |
Aditor |
| Michael Sasoon |
Michael Sasoon |
Production Designer |
| Philppe Gozlan |
Philppe Gozlan |
Sound Editor |
| Post Production |
Snowball Prouduction |
Post Production |
Brief Explanation
Objective:
Delta, Israel's largest leisure underwear company, asked us to create a film that would emphasize the significant technological advantage of their new line of smart, breathing cotton underwear. Our aim was to maintain the brand's sex appeal while communicating the fabric's breakthrough technology .
Concept
In Hebrew, Eggs = Testicles. Our commercial leveraged this analogy. The ad featured an attractive woman, cooking an egg in a steamy kitchen for her man who wore the new breathing cotton underwear. After serving him the egg, she pulled out a powerful fan to cool him off, right where he needs it most, his own eggs
Creating a film that would emphasize the significant technological advantage of the new line of Delta's Real Cool Cotton underwearproduct while maintaining the brand's sex appeal.
Target Audeince
Primary Audience: Israeli men, ages 16-45, who purchase underwear for themselves
Secondary Audience: Women, ages 30+, who purchase underwear for their men.
Our audience was of above average socio economic background, scattered all over Israel