| Title | FASHION FOR ALL KIND |
| Brand | STYLEPIT |
| Product/Service | ONLINE FASHION RETAILER |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
UNCLE GREY Copenhagen, DENMARK
|
|
Advertising Agency
|
UNCLE GREY Copenhagen, DENMARK
|
|
Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| Jimmy Blom |
Unclegrey |
Executive Creative Director |
| Lars Dyhr |
Unclegrey |
Creative Director |
| Lars Samuelsen |
Unclegrey |
Chief Strategic Officer |
| Josephine Winter Poupinel |
Unclegrey |
Account Executive |
| Michael Mandrup |
Unclegrey |
Design Director |
| Carl Angelo |
Unclegrey |
Art Director |
| Karsten Kirkegaard |
Unclegrey |
Digital Director |
| Christian Kurt Rahn |
Unclegrey |
Digital Art Director |
| Magnus Härdner |
B/Reel |
Director |
| Simon Rudholm |
B/Reel |
Dop |
| Nanna Duelunde |
|
Grading |
| Bez Arsoun |
|
Online |
| Stellan Von Reybekiel |
|
Composer |
| Red Pipe |
|
Sound Studio |
| Thomas Kroman |
STYLEPIT |
Marketing Director |
| Kenneth Herman Ebert Kondrup |
STYLEPIT |
Brand Manager |
| Thomas Wandahl |
STYLEPIT |
Group Ceo |
| Simon Saneback |
STYLEPIT |
Group Cmo |
Brief Explanation
Our task was to establish STYLEPIT as a premier destination for digital fashionistas in northern Europe and create a brand for the STYLEPIT online webshop, that was as strong as the brands they sell.
The solution was to exhibit their extensive range of brands in an interactive retail environment where people could browse the products on a visually arresting and infolding digital space. We were asked to create a brand new identity with an outset in contemporary functional and elegant digital design. The interactive lookbook, as the driving campaign element, was set to the standard for the identity.