| Title | VACUUM LOVE |
| Brand | VORWERK INTERNATIONAL STRECKER & CO. |
| Product/Service | KOBOLD VR200 ROBOT VACUUM CLEANER |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
|
Advertising Agency
|
SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
|
Production Company
|
SMUGGLER London, UNITED KINGDOM
|
|
Production Company 2
|
ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
|
|
Production Company 3
|
WAVE STUDIOS London, UNITED KINGDOM
|
Credits
| Alexander Reiss |
Saatchi/Saatchi Düsseldorf |
Executive Creative Director |
| John Pallant |
Saatchi/Saatchi EMEA |
Copywriter |
| Alexander Reiss |
Saatchi/Saatchi Düsseldorf |
Art Director |
| Andy Gulliman |
Saatchi/Saatchi Worldwide |
Executive Producer |
| Lexy Stingl |
Saatchi/Saatchi London |
Producer |
| Annette Berkenbusch |
Saatchi/Saatchi Düsseldorf |
Producer |
| Michael M. Maschke |
Saatchi/Saatchi Düsseldorf |
Producer |
| Jamie Rafn |
Smuggler London |
Director |
| Ray Leakey |
Smuggler London |
Producer |
| Stephanie Rupp |
Saatchi/Saatchi Düsseldorf |
Managing Director |
| Tatjana Flöthmann |
Saatchi/Saatchi Düsseldorf |
Account Director |
Brief Explanation
A man leaves its house in the morning. As soon as he closes the door the robot vacuum cleaner Kobold VR200 starts its routine. While cleaning the rooms, he gets observed by a little clumsy vintage toy robot that falls head over heels in love with the Kobold VR200. The toy robot starts following its heartthrob which turns out to be not that easy as the Kobold VR200 moves smoothly through the rooms, easily into every available corner and even underneath the furniture. The perfectionist robot vacuum cleaner only focuses on his duty and rebuffs the poor little toy robot again and again. But the little robot remains determined and finally finds a happy end.