| Title | VACUUM LOVE |
| Brand | VORWERK INTERNATIONAL STRECKER & CO. |
| Product/Service | KOBOLD VR200 ROBOT VACUUM CLEANER |
| Category |
A07. USE OF MUSIC |
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Entrant Company
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SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
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Advertising Agency
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SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
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Production Company
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SMUGGLER London, UNITED KINGDOM
|
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Production Company 2
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ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
|
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Production Company 3
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WAVE STUDIOS London, UNITED KINGDOM
|
Credits
| Alexander Reiss |
Saatchi/Saatchi Düsseldorf |
Executive Creative Director |
| John Pallant |
Saatchi/Saatchi EMEA |
Copywriter |
| Alexander Reiss |
Saatchi/Saatchi Düsseldorf |
Art Director |
| Andy Gulliman |
Saatchi/Saatchi Worldwide |
Executive Producer |
| Lexy Stingl |
Saatchi/Saatchi London |
Producer |
| Annette Berkenbusch |
Saatchi/Saatchi Düsseldorf |
Producer |
| Michael M. Maschke |
Saatchi/Saatchi Düsseldorf |
Producer |
| Jamie Rafn |
Smuggler London |
Director |
| Ray Leakey |
Smuggler London |
Producer |
| Stephanie Rupp |
Saatchi/Saatchi Düsseldorf |
Managing Director |
| Tatjana Flöthmann |
Saatchi/Saatchi Düsseldorf |
Account Director |
Brief Explanation
A man leaves its house in the morning. As soon as he closes the door the robot vacuum cleaner Kobold VR200 starts its routine. While cleaning the rooms, he gets observed by a little clumsy vintage toy robot that falls head over heels in love with the Kobold VR200. The toy robot starts following its heartthrob which turns out to be not that easy as the Kobold VR200 moves smoothly through the rooms, easily into every available corner and even underneath the furniture. The perfectionist robot vacuum cleaner only focuses on his duty and rebuffs the poor little toy robot again and again. But the little robot remains determined and finally finds a happy end.
Creative Execution
Music plays a key role in „Vacuum love“. We wanted a song that fascinates people running households in seven different countries around the globe - and at the same time it should feel like the inner voice of the vintage toy robot singing a song for its beloved Kobold VR200. A song that the toy robot has barred deep inside since his youth. The agency and the director listened to more than 300 songs, before the perfect match was found. A legendary song from Herb Alpert: „This guy’s in love with you“, written by Burt Bacharach in 1968. We used the original score.