Winners & Shortlists

GAME BEFORE THE GAME

TitleGAME BEFORE THE GAME
BrandBEATS BY DR. DRE
Product/ServiceHOME ELECTRONICS
Category A04. CINEMATOGRAPHY
Entrant Company R/GA London, UNITED KINGDOM
Advertising Agency R/GA London, UNITED KINGDOM
Production Company THE SWORD FIGHT Los Angeles, USA
Credits
Name Company Position
Rodrigo Sobral R/GA London Executive Creative Director
Rodrigo Sobral/Iain Robson R/GA London Creative Director
Edwin Latchford R/GA London Copywriter
Ciaran Mccarthy R/GA London Art Director
Kelly Wood R/GA London Producer
James Stephens R/GA London Global Account Director
Omar Johnson Beats By Dr. Dre Executive Creative Director
Diallo Marvel Beats By Dr. Dre Creative Director
Peter Feldman/Ana Julfayan Beats By Dr. Dre Producer
Nabil Elderkin Sword Fight Director
Justin Benoliel/Niko Maronn Sword Fight Line Producer
Justin Benoliel Sword Fight Executive Producer
Danny Hiele Sword Fight Director Of Photography
Angus Wall Rock Paper Scissors Creative Director
Damion Clayton Rock Paper Scissors Lead Editor
Andrew Eksner Brewster Parsons Lead Flame Artist
Darcy Parsons/Sybil Mccarthy Brewster Parsons Senior Executive Producers
Josh Eichenbaum Inner Circle Sound Sound Mix
Rommell Molina Inner Circle Sound Sound Design
Jamie N Commons/The X Ambassadors Ambassadors Jungle Jamie N Commons/The X Ambassadors Ambassadors Jungle Music

Brief Explanation

Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic, as is the role that Beats headphones have come to play in each athlete's preparation for the game. The film stars some of the world's greatest footballers – Neymar Jr., Goetze, Sturridge, Fabregas, Suarez, Chicarito, Van Persie, Schweinsteiger, Altidore, Sagna, Matuidi – and features their authentic pre-game rituals. It also includes some of the world's biggest celebrity football fans: LeBron James, Serena Williams, Rio Ferdinand, and Thierry Henry.