| Title | GAME BEFORE THE GAME |
| Brand | BEATS BY DR. DRE |
| Product/Service | HOME ELECTRONICS |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
R/GA London, UNITED KINGDOM
|
|
Advertising Agency
|
R/GA London, UNITED KINGDOM
|
|
Production Company
|
THE SWORD FIGHT Los Angeles, USA
|
Credits
| Rodrigo Sobral |
R/GA London |
Executive Creative Director |
| Rodrigo Sobral/Iain Robson |
R/GA London |
Creative Director |
| Edwin Latchford |
R/GA London |
Copywriter |
| Ciaran Mccarthy |
R/GA London |
Art Director |
| Kelly Wood |
R/GA London |
Producer |
| James Stephens |
R/GA London |
Global Account Director |
| Omar Johnson |
Beats By Dr. Dre |
Executive Creative Director |
| Diallo Marvel |
Beats By Dr. Dre |
Creative Director |
| Peter Feldman/Ana Julfayan |
Beats By Dr. Dre |
Producer |
| Nabil Elderkin |
Sword Fight |
Director |
| Justin Benoliel/Niko Maronn |
Sword Fight |
Line Producer |
| Justin Benoliel |
Sword Fight |
Executive Producer |
| Danny Hiele |
Sword Fight |
Director Of Photography |
| Angus Wall |
Rock Paper Scissors |
Creative Director |
| Damion Clayton |
Rock Paper Scissors |
Lead Editor |
| Andrew Eksner |
Brewster Parsons |
Lead Flame Artist |
| Darcy Parsons/Sybil Mccarthy |
Brewster Parsons |
Senior Executive Producers |
| Josh Eichenbaum |
Inner Circle Sound |
Sound Mix |
| Rommell Molina |
Inner Circle Sound |
Sound Design |
| Jamie N Commons/The X Ambassadors Ambassadors Jungle |
Jamie N Commons/The X Ambassadors Ambassadors Jungle |
Music |
| Rock Paper Scissors |
|
Additional company |
| Brewster Parsons (VFX, Design & Finish) |
|
Additional company |
| Inner Circle Sound (Audio) |
|
Additional company |
Brief Explanation
Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic, as is the role that Beats headphones have come to play in each athlete's preparation for the game. The film stars some of the world's greatest footballers – Neymar Jr., Goetze, Sturridge, Fabregas, Suarez, Chicarito, Van Persie, Schweinsteiger, Altidore, Sagna, Matuidi – and features their authentic pre-game rituals. It also includes some of the world's biggest celebrity football fans: LeBron James, Serena Williams, Rio Ferdinand, and Thierry Henry.
Creative Execution
Game before the game used 'Jungle by Jame N Commons & The ambassadors'. This music was officially licensed by Beats By Dr. Dre.
http://www.huffingtonpost.ca/2014/06/06/beats-by-dre-world-cup-song_n_5460687.html
The Huffington Post article talks about the Music:
"The real star of the five-minute ad -- which, as one might expect coming from a headphone company, is essentially a music video -- is the song "Jungle" by Jamie N Commons & The X Ambassadors. The 2013 collab between British blues-rocker Jamie N Common and American alt-rockers X Ambassadors came out in 2013, and has already soundtracked the"Orange is the New Black" season two trailer. But it really makes its mark here.
The song's lyrics may not address the World Cup, per se, but oh lord does "Jungle" capture the epic nature of the world's greatest sporting event."