Winners & Shortlists

PEARLS

TitlePEARLS
BrandAIDES
Product/ServiceAIDS PREVENTION
Category A01. ART DIRECTION/PRODUCTION DESIGN
Entrant Company TBWA\PARIS, FRANCE
Advertising Agency TBWA\PARIS, FRANCE
Production Company \ELSE Boulogne-Billancourt, FRANCE
Credits
Name Company Position
Anne Vincent TBWA PARIS Executive Vice President
Jean Francois Goize TBWA PARIS Creative Director
Marianne Fonferrier TBWA PARIS Art Director
Antoine Colin TBWA PARIS Copywriter
Maxime Boiron ELSE Head Of Tv
Julie Champin TBWA PARIS Art Buyer
Jennifer Bauche/Cathy Pericone ELSE Tv Producers
Fabrice Pouvreau ELSE Sound Director
Aurelien Chauvaud . Photographer
Aurelien Chauvaud/Ilan Rosenblatt . Directors
Graciano Gracy/Ireland Paje/Piot Riz . Music Composers
Christian Andreo/Antoine Henry/Charmaine Da Costa Soares AIDES Advertiser Handlers
Véronique Fourniotakis/Marion Floch/Teddy Notari TBWA PARIS Account Handlers

Brief Explanation

« No condom, no sex » It’s with this message that the association AIDES want to remind the public how important it is to protect oneself. That’s why, we imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like….without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex »