Title | LET'S LEAVE |
Brand | SNCF |
Product/Service | TRANSPORT |
Category |
A02. DIRECTION |
Entrant Company
|
TBWA\PARIS, FRANCE
|
Advertising Agency
|
TBWA\PARIS, FRANCE
|
Production Company
|
LES TÉLÉCRÉATEURS Paris, FRANCE
|
Production Company 2
|
\ELSE Boulogne-Billancourt, FRANCE
|
Credits
Luc Bourgery |
TBWA PARIS |
General Manager |
Marc Fraissinet |
TBWA PARIS |
Account Supervisor |
Patrick Ropert |
SNCF |
Communication Director |
Marianne Fonferrier |
TBWA PARIS |
Creative Director |
Ingrid Varetz |
TBWA PARIS |
Art Director |
Antoine Colin |
TBWA PARIS |
Copywriter |
Peter Thwaites |
LES TELECREATEURS |
Director |
Maxime Boiron |
ELSE |
Head Of Tv |
Caroline Petrucelli |
ELSE |
Tv Producer |
Olivier Lefebvre |
ELSE |
Head Of Music/Sound |
Philippe Mineur/Ferdinand Huet/Benoit Dunaigre |
ELSE |
Sound Producers |
Anne Philippot/Beatrice Godineau/Pauline Krotoff |
SNCF |
Advertiser Managers |
Sandrine Pajot |
TBWA PARIS |
Account Manager |
Brief Explanation
This commercial is about the persistent perception between the French people and SNCF, the French railways, that travelling by train is very expensive, too expensive.
That, paying a low price is always for other people.
That, SNCF does nothing to promote affordability train.
The choice of the TV media guarantees global exposure while ‘offering a dimension of emotion and humanity.
The idea of multiplication reveals, in a creative and spectacular way, the number of people who travel every year, thanks to the SNCF wide range of small prices.
Emotion and humanity seen in the film, shows SNCF as the main brand, close to families, the young as well as senior members together with all social classes and close to millions of people.