Title	LET'S LEAVE
Brand	SNCF
Product/Service	TRANSPORT
Category	A02. DIRECTION
Entrant Company	TBWA\PARIS, FRANCE
Advertising Agency	TBWA\PARIS, FRANCE
Production Company	LES TÉLÉCRÉATEURS Paris, FRANCE
Production Company 2	\ELSE Boulogne-Billancourt, FRANCE

Name	Company	Position
Luc Bourgery	TBWA PARIS	General Manager
Marc Fraissinet	TBWA PARIS	Account Supervisor
Patrick Ropert	SNCF	Communication Director
Marianne Fonferrier	TBWA PARIS	Creative Director
Ingrid Varetz	TBWA PARIS	Art Director
Antoine Colin	TBWA PARIS	Copywriter
Peter Thwaites	LES TELECREATEURS	Director
Maxime Boiron	ELSE	Head Of Tv
Caroline Petrucelli	ELSE	Tv Producer
Olivier Lefebvre	ELSE	Head Of Music/Sound
Philippe Mineur/Ferdinand Huet/Benoit Dunaigre	ELSE	Sound Producers
Anne Philippot/Beatrice Godineau/Pauline Krotoff	SNCF	Advertiser Managers
Sandrine Pajot	TBWA PARIS	Account Manager

Brief Explanation

This commercial is about the persistent perception between the French people and SNCF, the French railways, that travelling by train is very expensive, too expensive. That, paying a low price is always for other people. That, SNCF does nothing to promote affordability train. The choice of the TV media guarantees global exposure while ‘offering a dimension of emotion and humanity. The idea of multiplication reveals, in a creative and spectacular way, the number of people who travel every year, thanks to the SNCF wide range of small prices. Emotion and humanity seen in the film, shows SNCF as the main brand, close to families, the young as well as senior members together with all social classes and close to millions of people.