| Title | THIERRY MUGLER ALIEN |
| Brand | CLARINS GROUP |
| Product/Service | ALIEN |
| Category |
A02. DIRECTION |
|
Entrant Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
|
Advertising Agency
|
QUAD PRODUCTIONS Clichy, FRANCE
|
|
Production Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
| Floria Sigismondi |
QUAD |
Director |
| Christophe De Lataillade |
Thierry Mugler |
Artistic Director |
| Stefano Canulli |
Thierry Mugler |
Artistic Director |
| Martin Coulais |
QUAD |
Executive Producer |
| Liz Silver |
Believe Media |
Executive Producer |
| Alexandre Lamarque |
QUAD |
Director Of Photography |
Brief Explanation
The French design house Thierry Mugler continues the story of its fragrance Alien with a new vision of a Solar Goddess awakening to the light.
Shot in the extraordinary architectural setting of the Castello di Sammezzano in Tuscany, our goddess is brought to life when the light of a zenithal sun filters into the heart of the castle. In a fascinating shimmer of gold and explosion of colors in the palace's Peacock Room, we watch as the light becomes part of her, she awakens, and glows with an intense energy.
This light, embodied in part by the gown worn by model Alexandrina Turcan, is an example of avant-garde technology. Inspired by a Thierry Mugler couture creation, the dress has a veil of organza and aluminum. This new-generation sheath is woven with LED lights and optical fibers which make it glow from the inside.
In a rare move, the band Sigur Rós allowed the use of their music for the campaign, and the opening track off their latest album Kveikur, "Brennisteinn," makes for a powerful soundtrack.