Winners & Shortlists

THE TURTLENECK

TitleTHE TURTLENECK
BrandDEBRA RUSSIA / FUND BELA CHILDREN
Product/ServiceDEBRA RUSSIA / FUND BELA CHILDREN
Category A08. SOUND DESIGN
Entrant Company LEO BURNETT MOSCOW, RUSSIA
Advertising Agency LEO BURNETT MOSCOW, RUSSIA
Production Company DAGO PRODUCTIONS Moscow, RUSSIA
Credits
Name Company Position
Mikhail Kudashkin Leo Burnett Moscow Executive Creative Director
Natalia Roumyantseva Leo Burnett Moscow Associate Creative Director
Maria Gladkova Leo Burnett Moscow Art Director
Anastasia Vygon Leo Burnett Moscow Copywriter
Oksana Severin Leo Burnett Moscow Tv Production Group Head
Anna Flankina Leo Burnett Moscow Producer
Oliver Julius Leo Burnett Moscow Director/Dop
Philipp Alexandrov Studio 'S.L.A.P.' Sound Designer
Veniamin Raev Studio 'S.L.A.P.' Sound Designer
Ekaterina Kaznacheeva DAGO Film Productions Head Of Production Department
Daniil Snegirev DAGO Film Productions Junior Production Producer

Brief Explanation

Each TV ad from this pull first shows some situation from everyday life (tights tearing, bubble gum bust, turtleneck putting on) that looks innocent but suddenly turns into a metaphor for the awful skin problem that children with EB face from the moment of their birth. So the viewer can really feel and imagine how much these children need help. The 'Children Bela' Fund is the one who knows how to help, so you can call them if you have such a child or have to deal with them.