| Title | THE TIGHTS |
| Brand | DEBRA RUSSIA / FUND BELA CHILDREN |
| Product/Service | DEBRA RUSSIA / FUND BELA CHILDREN |
| Category |
A08. SOUND DESIGN |
|
Entrant Company
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Advertising Agency
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Production Company
|
DAGO PRODUCTIONS Moscow, RUSSIA
|
Credits
| Mikhail Kudashkin |
Leo Burnett Moscow |
Executive Creative Director |
| Natalia Roumyantseva |
Leo Burnett Moscow |
Associate Creative Director |
| Maria Gladkova |
Leo Burnett Moscow |
Art Director |
| Anastasia Vygon |
Leo Burnett Moscow |
Copywriter |
| Oksana Severin |
Leo Burnett Moscow |
Tv Production Group Head |
| Anna Flankina |
Leo Burnett Moscow |
Producer |
| Oliver Julius |
Leo Burnett Moscow |
Director/Dop |
| Philipp Alexandrov |
Studio 'S.L.A.P.' |
Sound Designer |
| Veniamin Raev |
Studio 'S.L.A.P.' |
Sound Designer |
| Ekaterina Kaznacheeva |
DAGO Film Productions |
Head Of Production Department |
| Daniil Snegirev |
DAGO Film Productions |
Junior Production Producer |
Brief Explanation
Each TV ad from this pull first shows some situation from everyday life (tights tearing, bubble gum bust, turtleneck putting on) that looks innocent but suddenly turns into a metaphor for the awful skin problem that children with EB face from the moment of their birth. So the viewer can really feel and imagine how much these children need help. The 'Children Bela' Fund is the one who knows how to help, so you can call them if you have such a child or have to deal with them.