| Title | BELGIAN MOUNTAINS |
| Brand | BOIC |
| Product/Service | BELGIAN OLYMPIC COMMITTEE |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production Company
|
CAVIAR Brussels, BELGIUM
|
Credits
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Nicolas Gaspart |
BBDO Belgium |
Copywriter |
| Frederic Zouag |
BBDO Belgium |
Art Director |
| Leen Van Den Brande |
BBDO Belgium |
Tv/Producer |
| Arnaud Uyttenhove |
Caviar |
Director |
| Dimitri Karakatsanis |
Caviar |
Dop Lighting Cameraman |
| Inge Wertelaers |
BBDO Belgium |
Accounts |
| Fondation Jacques Brel |
Fondation Jacques Brel |
Music |
| Isabel Peeters |
BBDO Belgium |
Account Supervisor |
Brief Explanation
To date, the Winter Olympics have not been a major event in our country. Our flat terrain is better suited for cycling than snowboarding down some of our little hills. However this year, we were fortunate enough to have athletes who have the talent and determination to win a medal in Sochi.
To support the Belgian team, we created a film with a group of snowboarders led by Seppe Smits snowboarding down Belgian slag heaps to the sounds of the beautiful Jacques Brel song "Le plat pays "/The flat land:
With only cathedrals for mountains
And black steeples for greasy poles
Where stone devils unhook the clouds
With the passing of days as sole venture
And only tracks of rain as farewells
With the westerly, listen to it claiming
This flat homeland of mine
The ambitious theme underlying this film is: "We don’t need mountains to bring home medals".
Creative Execution
Jacques Brel is a Belgian singer who died in 1978. He sang in French, but he is loved as much by Dutch-speakers as by French-speakers. He is considered to be Belgium’s greatest singer of all time.
In this song, Jacques Brel sings lyrically about his Belgium (the flat country as he calls it). This is the first time that Jacques Brel’s family has allowed one of his songs to be used in a commercial. Which is vey fortunate for us, because this is the ideal song for reinforcing our concept.
Translation :
With cathedrals for unique mountains
And black bell towers like greasy masts
Where the stone devils take down the clouds
With the stream of days for a unique journey
And the rainy streets for a unique good evening
With the wind from the west, listen to it wish
for the flat land which is mine.