| Title | CAREFREE |
| Brand | RFSU/WEEKDAY |
| Product/Service | RFSU |
| Category |
A03. ACHIEVEMENT IN PRODUCTION |
|
Entrant Company
|
STANDART Stockholm, SWEDEN
|
|
Advertising Agency
|
WEEKDAY Stockholm, SWEDEN
|
|
Production Company
|
STANDART Stockholm, SWEDEN
|
Credits
| Christian Larson |
Standart |
Director |
| Pål Åsberg |
Standart |
Executive Producer |
| Dea Saracevic |
Standart |
Producer |
| Erik Sohlström |
Freelance |
Dop Lighting Cameraman |
| Elsa Fischer |
Freelance |
Stylist |
| Sanna Riley |
Freelance |
Make Up |
| Johan Broomé |
Freelance |
Set Design |
| Oskar Larsson |
Chimney |
Post Production |
| Ingrid Lundberg |
Weekday |
Project Manager |
| Anna Wallin |
Weekday |
Agency Producer |
| Jacob Huurinainen |
Weeday |
Art Director |
| Hanna Belander |
Freelance |
Copy Writer |
| Krister Nyman |
RFSU |
Strategic Collaborations/Fundraising |
| Pelle Ullholm |
RFSU |
Sexuality Educate |
Brief Explanation
This film is about young people in love or somewhere in the edge of love.
They are in different places in their relationship. Some are timid, some are wild but all of them are carefree and not careless in the fact that they all use a condom. The film stings to the use of the lifesaver and gives us hope of love and the urge of wanting it.
Creative Execution
We knew that we wanted to make a great film, but also had a very limited budget. This made us split ourselves into different positions so we could afford to make the film we wanted. The process of making was that the producer made all casting, location-finding, production managing and then producing the actual film. The director worked day and night with writing, filming and then editing the film into it's length of 120 seconds. It is a very sharp thought way of editing and a complex work flow, but we made it and we are very proud of the result. We had 200.000 SEK, but we made a film worth 10 times more.