Title | GOTHIC GIRL |
Brand | HORNBACH |
Product/Service | DIY HOME IMPROVEMENT SUPERSTORES |
Category |
A03. ACHIEVEMENT IN PRODUCTION |
Entrant Company
|
HEIMAT Berlin, GERMANY
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
Production Company
|
TRIGGER HAPPY PRODUCTIONS Berlin, GERMANY
|
Credits
Guido Heffels |
Heimat/Berlin |
Chief Creative Officer |
Matthias Von Bechtolsheim |
Heimat/Berlin |
Chief Executive Officer |
Maik Richter |
Heimat/Berlin |
Account Supervisor |
Ramin Schmiedekampf |
Heimat/Berlin |
Creative Director |
Frank Hose |
Heimat/Berlin |
Creative Director |
Christina Walke |
Heimat/Berlin |
Account Manager |
Tim Holtkötter |
Heimat/Berlin |
Account Manager |
Kerstin Heffels |
Heimat/Berlin |
Agency Producer |
Stephan Vens |
Trigger Happy Productions |
Producer |
Josefine Bothe |
Trigger Happy Productions |
Producer |
Rupert Lazarus |
Trigger Happy Productions |
Production Designer |
Pep Bosch |
Trigger Happy Productions |
Director |
Paco Femenia |
Trigger Happy Productions |
Camera |
Marc Soria De Torre |
Trigger Happy Productions |
Editor |
Antoni Saigi Abril "chupi" |
Trigger Happy Productions |
Music |
Charlotte Chadwick |
Trigger Happy Productions |
Styling |
Brief Explanation
We live in a world of texts, tweets, status updates and emails but we must not forget that there is a deeper form of communication and although it sounds like common wisdom: Actions speak louder than words.
HORNBACH the German DIY store puts this message back on the map with their latest TVC „Gothic girl“. In a highly iconic way this spot tells the story of exclusion and heart breaking love. By merging their main message with an emotional criticism of the ignorance and intolerance of a society judging their members in a superficial way, HORNBACH hits the nail right on the head. And gives the viewer a literal call-to-action to stand up for their beliefs and express them – with a project!
Creative Execution
Due to the own involvement and experience of one of our producer's thoughter, Trigger Happy Productions ALWAYS wanted to shoot a social to support and ensure GOTHIC GIRLS under 18, to live a normal life and to support them to not feel like the last person on earth. Coming together with Heimat Werbeagentur Berlin was just the last straw that broke the camels back for Trigger Happy to get started! Their engagement and financial support got us ultimately started to produce that social - without their help and support it wouldn't have happened.