Title | GOTHIC GIRL |
Brand | HORNBACH |
Product/Service | DIY HOME IMPROVEMENT SUPERSTORES |
Category |
A11. CASTING |
Entrant Company
|
HEIMAT Berlin, GERMANY
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
Production Company
|
TRIGGER HAPPY PRODUCTIONS Berlin, GERMANY
|
Credits
Guido Heffels |
Heimat/Berlin |
Chief Creative Officer |
Matthias Von Bechtolsheim |
Heimat/Berlin |
Ceo |
Maik Richter |
Heimat/Berlin |
Account Supervisor |
Ramin Schmiedekampf |
Heimat/Berlin |
Creative Director |
Frank Hose |
Heimat/Berlin |
Creative Director |
Christina Walke |
Heimat/Berlin |
Account Manager |
Tim Holtkötter |
Heimat/Berlin |
Account Manager |
Kerstin Heffels |
Heimat/Berlin |
Agency Producer |
Stephan Vens |
Trigger Happy Productions |
Producer |
Josefine Bothe |
Trigger Happy Productions |
Producer |
Rupert Lazarus |
Trigger Happy Productions |
Production Designer |
Pep Bosch |
Trigger Happy Productions |
Director |
Paco Femenia |
Trigger Happy Productions |
Camera |
Marc Soria De Torre |
Trigger Happy Productions |
Editor |
Antoni Saigi Abril "chupi" |
Trigger Happy Productions |
Music |
Charlotte Chadwick |
Trigger Happy Productions |
Styling |
Deluxe Barcelona |
Deluxe Barcelona |
Sound Studio |
Hesse Studios Berlin |
Hesse Studios Berlin |
Sound Studio |
Mann Casting |
Mann Casting |
Casting Agency |
Sean Milliken Casting |
Sean Milliken Casting |
Casting Agency |
Brief Explanation
We live in a world of texts, tweets, status updates and emails but we must not forget that there is a deeper form of communication and although it sounds like common wisdom: Actions speak louder than words.
HORNBACH the German DIY store puts this message back on the map with their latest TVC „Gothic girl“. In a highly iconic way this spot tells the story of exclusion and heart breaking love. By merging their main message with an emotional criticism of the ignorance and intolerance of a society judging their members in a superficial way, HORNBACH hits the nail right on the head. And gives the viewer a literal call-to-action to stand up for their beliefs and express them – with a project!
Creative Execution
A research for over eight weeks lead us to our main cast for "Gothic Girl" in Canada (the reason why we shot there).
We started in Europe to find a support group for affected girls under 18.
Due to that research we learned about the huge Gothic Community in Canada. A town called Winnepeg was supposed to be the "center of evil", that is also the town where our girl comes from. She moved from Winnepeg to Mississauga, to disapear... We knew that she was THE character for our intent. So we assigned an Ex Gothic couple which finally found her after several weeks.