| Title | PRIVATE DETECTIVE |
| Brand | AUDI |
| Product/Service | AUDI APPROVED :PLUS |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
|
Production Company
|
TEMPOMEDIA Hamburg, GERMANY
|
|
Production Company 2
|
CHIMNEY DEUTSCHLAND Berlin, GERMANY
|
Credits
| Armin Jochum |
Thjnk Ag |
Chief Creative Officer |
| Gerrit Zinke |
Thjnk Ag |
Executive Creative Director |
| Tobias Ahrens |
Thjnk Ag |
Creative Director |
| Thomas Nabbelfeld |
Thjnk Ag |
Agency Producer |
| Tobias Ahrens |
Thjnk Ag |
Copywriter |
| Gilles Scheuren |
Thjnk Ag |
Account Manager |
| Florian Schramm |
Thjnk Ag |
Account Manager |
| Perry Newberry |
Freelancer |
Art Director |
| Alex Feil |
Freelancer |
Director |
| Ekkehart Pollack |
Freelancer |
Dop |
| Ashton Hinkinson Casting |
Ashton Hinkinson Casting |
Casting |
| Sabine Panek |
Freelancer |
Editor |
| Vera Portz |
Tempomedia Filmproduktion Gmbh |
Executive Producer |
| Justin Niklas Mundhenke |
Tempomedia Filmproduktion Gmbh |
Producer |
| Steffen Röthinger |
Chimney Germany |
Vfx Supervisor |
| Sam Hencher |
Chimney Germany |
Senior Flame Artist |
| Philipp Fehling |
Chimney Germany |
Senior Flame Artist |
| Johannes Roeske |
Nhb Ton Gmbh |
Sounddesign/Mix |
| Supreme Music Gmbh |
Supreme Music Gmbh |
Music |
| Chimney Germany |
Chimney Germany |
Special Effects |
Brief Explanation
We see a private detective at work: he is observing a suspect in the middle of the night. In the very moment that something seems to happen, a dog addresses him. In a very polite manner the dog makes clear that he will be the next owner of this Audi. Therefore, he is very concerned that the current owner is not looking enough after the car. In this way Audi is advertising its Audi Approved :plus used cars, which promise guaranteed and inspected safety to the same extent as new cars do.
The Production Design works with the basic idea that one feels to be situated in a thrilling crime scene.
Inspired by American thrillers, the Art Direction is very American alike. The look and the colour design of the spot are kept in the style of a motion picture so that this association is made right away.