Title | BANKJOB |
Brand | AUDI |
Product/Service | AUDI APPROVED :PLUS |
Category |
A02. DIRECTION |
Entrant Company
|
THJNK Hamburg, GERMANY
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
Production Company
|
TEMPOMEDIA Hamburg, GERMANY
|
Production Company 2
|
CHIMNEY DEUTSCHLAND Berlin, GERMANY
|
Credits
Armin Jochum |
Thjnk Ag |
Chief Creative Officer |
Gerrit Zinke |
Thjnk Ag |
Executive Creative Director |
Tobias Ahrens |
Thjnk Ag |
Creative Director |
Thomas Nabbelfeld |
Thjnk Ag |
Agency Producer |
Tobias Ahrens |
Thjnk Ag |
Copywriter |
Gilles Scheuren |
Thjnk Ag |
Account Manager |
Florian Schramm |
Thjnk Ag |
Account Manager |
Perry Newberry |
Freelancer |
Art Director |
Alex Feil |
Freelancer |
Director |
Ekkehart Pollack |
Freelancer |
Dop |
Ashton Hinkinson Casting |
Ashton Hinkinson Casting |
Casting |
Sabine Panek |
Freelancer |
Editor |
Vera Portz |
Tempomedia Filmproduktion Gmbh |
Executive Producer |
Justin Niklas Mundhenke |
Tempomedia Filmproduktion Gmbh |
Producer |
Steffen Röthinger |
Chimney Germany |
Vfx Supervisor |
Sam Hencher |
Chimney Germany |
Senior Flame Artist |
Philipp Fehling |
Chimney Germany |
Senior Flame Artist |
Johannes Roeske |
Nhb Ton Gmbh |
Sounddesign/Mix |
Supreme Music Gmbh |
Supreme Music Gmbh |
Music |
Brief Explanation
In front of a bank: three masked men with big bags get out of an Audi. The fourth man waits tensely in the car. No question, this is a robbery. However, suddenly, his nerves are tested when a woman is surprisingly in the car. Obviously she knows exactly what is going on, but does not seem to mind: she is only worried about the Audi, because she knows that she will be its next owner. Like this Audi is advertising its Audi Approved :plus used cars, which promises guaranteed and inspected safety to the same extent as new cars do.
The viewer immerses directly into the plot of the film, creating a lot of tension. The viewer is close to the protagonists sitting in a car. They wait until the police drives past them. Playtime. Yet, the viewer doesn’t exactly know what’s going on.
At first, the viewer receives the impression that they watch an extract of a robbery when suddenly everything takes a totally different course. The music selection supports the genre and the end of the film. The camera follows the narrative film subject. The emphasisis of the production lies on the dialogue between driver and unknown woman.