Winners & Shortlists

BANKJOB

TitleBANKJOB
BrandAUDI
Product/ServiceAUDI APPROVED :PLUS
Category A11. CASTING
Entrant Company THJNK Hamburg, GERMANY
Advertising Agency THJNK Hamburg, GERMANY
Production Company TEMPOMEDIA Hamburg, GERMANY
Production Company 2 CHIMNEY DEUTSCHLAND Berlin, GERMANY
Credits
Name Company Position
Armin Jochum Thjnk Ag Chief Creative Officer
Gerrit Zinke Thjnk Ag Executive Creative Director
Tobias Ahrens Thjnk Ag Creative Director
Thomas Nabbelfeld Thjnk Ag Agency Producer
Tobias Ahrens Thjnk Ag Copywriter
Gilles Scheuren Thjnk Ag Account Manager
Florian Schramm Thjnk Ag Account Manager
Perry Newberry Freelancer Art Director
Alex Feil Freelancer Director
Ekkehart Pollack Freelancer Dop
Ashton Hinkinson Casting Ashton Hinkinson Casting Casting
Sabine Panek Freelancer Editor
Vera Portz Tempomedia Filmproduktion Gmbh Executive Producer
Justin Niklas Mundhenke Tempomedia Filmproduktion Gmbh Producer
Steffen Röthinger Chimney Germany Vfx Supervisor
Sam Hencher Chimney Germany Senior Flame Artist
Philipp Fehling Chimney Germany Senior Flame Artist
Johannes Roeske Nhb Ton Gmbh Sounddesign/Mix
Supreme Music Gmbh Supreme Music Gmbh Music

Brief Explanation

In front of a bank: three masked men with big bags get out of an Audi. The fourth man waits tensely in the car. No question, this is a robbery. However, suddenly, his nerves are tested when a woman is surprisingly in the car. Obviously she knows exactly what is going on, but does not seem to mind: she is only worried about the Audi, because she knows that she will be its next owner. Like this Audi is advertising its Audi Approved :plus used cars, which promises guaranteed and inspected safety to the same extent as new cars do.

Creative Execution

When casting the actors, it was important that the will be conform with Audi’s brand image as well as fitting the role of an authentic bank robbers. In addition to that, the beautiful unknown woman strengthens the premium Image of the Audi brand. The casted woman is not only attractive but also multi-facted in her performance. At first, our actress gets across carefree and even a little naïve. Towards the end of the film, she is dominating the plot as she convinces with her and confident behaviour.