| Title | ONLY THE BRAVE WILD |
| Brand | DIESEL – L’OREAL PARFUM |
| Product/Service | PARFUMS |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
FRED & FARID GROUP Paris, FRANCE
|
|
Advertising Agency
|
FRED & FARID GROUP Paris, FRANCE
|
|
Production Company
|
ICONOCLAST Paris, FRANCE
|
Credits
| Fred/Farid |
FRED/FARID GROUP |
Chief Creative Officers |
| Pauline De Montferrand |
FRED/FARID GROUP |
Creative Director |
| Pauline De Montferrand/Etienne Renaux |
FRED/FARID GROUP |
Art Director |
| Pauline De Montferrand/Etienne Renaux |
FRED/FARID GROUP |
Copywriter |
| Nathalie Duran/Jacques Giraco/Pierre/Julien Bousquet |
DIESEL DIESEL L'OREAL PARFUMS |
Clients |
| Nathalie Chopra/Gwenaëlle Argat/Lola Florin |
FRED/FARID GROUP |
Agency Supervisor |
| Sharon Kwiatkowski |
FRED/FARID GROUP |
Agency Producer |
| Katharina Nicol |
FRED/FARID GROUP |
Agency Post/Producer |
|
GUM |
Music Production |
| Edouard Salier |
ICONOCLAST |
Director |
| Mourad Belkeddar |
ICONOCLAST |
Producer |
| Léo Copet |
FRED/FARID GROUP |
Music Supervisor |
Brief Explanation
As the face of the fragrance, Willy Cartier sprints from the jungle to the city, trees spring up as his feet leave the concrete. Little by little he rebalances with nature and plant life, concrete and wood, the craziness of the city and the sense of wildlife. He puts harmony back into place. The message is clear: no matter what the environment, he is strong enough to shape his own world.