| Title | 911 BIRTHDAY SONG |
| Brand | PORSCHE (CHINA) MOTORS |
| Product/Service | 911 |
| Category |
A07. USE OF MUSIC |
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Entrant Company
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FRED & FARID GROUP Paris, FRANCE
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Advertising Agency
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FRED & FARID GROUP Paris, FRANCE
|
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Advertising Agency 2
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FRED & FARID SHANGHAI, CHINA
|
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Production Company
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RSA FILMS ASIA Hong Kong, HONG KONG
|
Credits
| Fred/Farid |
FRED/FARID GROUP |
Chief Creative Officers |
| Feng Huang/Gregoire Chalopin |
FRED/FARID GROUP |
Creative Directors |
| Laurent Leccia |
FRED/FARID GROUP |
Art Director |
| Laurent Leccia/Adrien Gorris/Jean/Baptiste Le Divelec |
FRED/FARID GROUP |
Copywriter |
| Alexandra Marik/Terry Jin |
FRED/FARID GROUP |
Agency Producer |
| Vivian Wang |
FRED/FARID GROUP |
Account Director |
| Kylie Wang |
FRED/FARID GROUP |
Account Manager |
| Jan Richter/Friis |
RSA FILMS ASIA |
Director |
| John Payne |
RSA FILMS ASIA |
Producer |
| Carsten Balmes/Estella Yang/Logan Xu/Bob Shen |
Porsche China) Motors Ltd. |
Clients |
Brief Explanation
Since its beginning, the Porsche 911 has been known not just for its curves, but also for the perfection of its engine.
It is not only powerful, but also sounds magnificent.
Creative Execution
We are going to pay tribute to the most iconic sports car by highlighting each of its seven generations with the corresponding 7 notes in the musical scale; do / re / mi / fa / so / la / ti.
Each engine will create one note, and together they will play the melody “Happy Birthday”.