| Title | SEASTARS |
| Brand | WWF THE NETHERLANDS |
| Product/Service | DONATIONS FOR OCEANS |
| Category |
A06. SCRIPT |
|
Entrant Company
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
|
Media Agency
|
MEC Amsterdam, THE NETHERLANDS
|
|
Production Company
|
NOT TO SCALE AMSTERDAM, THE NETHERLANDS
|
Credits
| Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Chief Creative Officer |
| Rob Voortman |
Ogilvy And Mather Amsterdam |
Copywriter |
| Bas Derks |
Ogilvy And Mather Amsterdam |
Digital Art Director |
| Heleen Hidskes |
Ogilvy And Mather Amsterdam |
Strategy Consultant |
| Esther De Kok |
Ogilvy And Mather Amsterdam |
Account Manager |
| Jolly Banerjee |
Ogilvy And Mather Amsterdam |
Digital Producer |
| Guido Van Dieteren |
Guido's Orchestra |
Conductor |
| Pierre/Bertrand |
Not To Scale/Amsterdam |
Directors |
| Wyke Van Weelden |
Wyke Van Weelden |
Singer/Songwriter |
| Yorick Wolf |
Ogilvy And Mather Amsterdam |
Digital Delivery Director |
| Hendrik Jan De Harder |
Media Monks |
Digital Production |
| Sam Fairbairn |
Media Monks |
Digital Production |
| Sylvia Van Der Leen |
Media Monks |
Digital Production |
| Patrick Stemelen |
Pat |
Sound Design |
| Juriaan Van Berkel |
Ogilvy And Mather Amsterdam |
Video Producer |
| Colin Tossijn |
Ogilvy And Mather Amsterdam |
Designer |
| Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Music |
Brief Explanation
WWF asked us to find a compelling way to launch their Ocean’s campaign. A campaign that addressed many of the immense problems our oceans are currently facing. As this was an opportunity to tell a story that the people should hear, it was also challenging to try and convey this complex matter. People tend to care about land animals in need, but our ocean’s inhabitants aren’t emotionally engaging. And as our oceans are perceived as far away; what can a single person do, to help this huge mass, filled with cold creatures?
In order to convey this story, we chose to show the every day reality of an underwater war that goes on in our oceans, through an engaging and uniquely animated film of almost 2 minutes. The movie highlights the complex matter in an emotionally engaging way without having people turn their heads in repulsion. We see our heroes, the seastars, battle all evil that is destroying their under water world. After the good guys reign victorious, they start the rebuilding of their reef. At the end of the film, the viewer is asked to become a star for the sea too, and help rebuild reefs around the world.