HOW MANY YEARS DOES IT TAKE TO CHANGE A LIGHT BULB?
| Title | HOW MANY YEARS DOES IT TAKE TO CHANGE A LIGHT BULB? |
| Brand | PHILIPS |
| Product/Service | HUE |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
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Entrant Company
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IRIS WORLDWIDE London, UNITED KINGDOM
|
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Advertising Agency
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IRIS WORLDWIDE London, UNITED KINGDOM
|
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Media Agency
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CARAT London, UNITED KINGDOM
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Production Company
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UNIT 9 London, UNITED KINGDOM
|
Credits
| Matt Hallett |
Iris Worldwide |
Creative Director |
| Pete Sanna |
Iris Worldwide |
Creative Team |
| Matt Weston |
Iris Worldwide |
Creative Team |
| Dan Harrison |
Iris Worldwide |
Creative Team |
| Jonny Watson |
Iris Worldwide |
Creative Team |
| Charlotte Dale |
Iris Worldwide |
Producer |
| Dale Healy |
Unit 9 |
Producer |
| Mark Hadfield |
Iris Worldwide |
Brand Planner |
| Adam Wyatt |
Iris Worldwide |
Account Director |
| Lucy Righton |
Iris Worldwide |
Board Director |
| Martin Stirling |
Unit 9 |
Director |
Brief Explanation
We condensed over a century’s worth of home life into an
engaging and content-rich stop motion film. Detailed research into props, costume and technology helped bring each era to life in a relevant and convincing way. This was supported with an innovative “real-time” stop motion filming technique, which saw us capture the evolution of a family home directly in camera. Every movement, every prop switch, every change of décor happened between takes and in chronological order - from the 19th Century to the present day.