| Title | THE BALLAD OF WI-FI DOGS |
| Brand | DEUTSCHE TELEKOM |
| Product/Service | ONLINE VIDEO |
| Category |
A07. USE OF MUSIC |
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Entrant Company
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DDB GROUP GERMANY Berlin, GERMANY
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Advertising Agency
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DDB GROUP GERMANY Berlin, GERMANY
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Production Company
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STUDIO FUNK Berlin, GERMANY
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Production Company 2
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PIRATES 'N PARADISE Düsseldorf, GERMANY
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Production Company 3
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STUDIO FUNK Berlin, GERMANY
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Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB Berlin |
Managing Director Creative |
| Veit Moeller |
DDB Berlin |
Creative Director |
| Alice Bottaro |
DDB |
Copywriter |
| Jens Mecking |
DDB Group |
Agency Producer |
| Daniela Hofmann/Annika Glander |
DDB Berlin |
Account Manager |
| Gordon Euchler |
DDB Berlin |
Strategic Planner |
| Nikita Kiril Kronlund |
DDB |
Editor |
| La Visual |
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Cinematographer |
| Sebi Rodriguez/Pati Abril |
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Styling/Hair/Make Up |
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Butter. Music And Sound |
Music Composer |
Brief Explanation
People loved the original soundtrack of “José´s Wi-Fi Dogs”, a mockumentary about a man renting out Internet sniffing dogs to tourists. So we created a music video to go along with it. Just as endearing as the film, our music video is slightly absurd but completely authentic. Giving their best playback performance in white suits, the musicians lament the lack of Internet on holiday and remind us just how brilliant José’s Wi-Fi Dogs are.
Creative Execution
“La Balada de Wi-Fi Dogs” is a song created as soundtrack for “José´s Wi-Fi Dogs,” a mockumentary about a man that starts to rent Internet sniffing dogs to tourists searching for Wi-Fi.
Written in Spanish and inspired by the Mexican norteño-corrido genre, the ballad laments one of the most heartfelt problems of our society: the lack of Internet connection during holidays. The lyrics hit hard with the all-too-true opening lines:
“Ay, ay, ay./ Life is hard, when you´re on holiday with no Internet./ All that beautiful places you can´t share./ All that time spent in the hotel lobby looking for Wi-Fi instead of the beach.”
The main film was so successful that we got the chance to turn the original soundtrack into a proper music video.
“La Balada de Wi-Fi Dogs” was performed (obviously in playback) on a beach by a band all dressed in white, 70s fashion throwbacks. It is more than just a music video: it´s a love declaration to the Internet and an ironic hymn about the tics of our time.