Title	THE CALL
Brand	VODAFONE UK
Product/Service	VODAFONE NETWORK
Category	A04. CINEMATOGRAPHY
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Media Agency	OMD London, UNITED KINGDOM
Production Company	ACADEMY FILMS London, UNITED KINGDOM

Name	Company	Position
Nils Leonard	Grey London	Chief Creative Officer
Vicki Maguire	Grey London	Deputy Executive Creative Director
Jonathan Marlow	Grey London	Creative Director
Ange Eleini	Grey London	Senior Producer
Natalie Graeme	Grey London	Managing Partner
Sophie Fredheim	Grey London	Account Director
Morwenna White Thompson	Grey London	Account Manager
Stephen Kessell	Grey London	Creative Producer
Leo Rayman	Grey London	Head Of Planning
Rachel Woolley	Grey London	Planner
Marcus Soderlund	Academy	Director
Medb Riordan	Academy	Producer
Barry Ackroyd	Barry Ackroyd	Director Of Photography
Tom Lindsay	Trim Editing	Editor
Electric Theatre	Electric Theatre	Post Production
750	750	Audio Post Production
David Josephs	OMD	Client Partner
Nikki Gunning	OMD	Business Director
Joe Arojojoye	Grey London	Assistant Producer

Brief Explanation

The advert highlights the importance of connectivity and the dependability of Vodafone’s network, in a cinematic yet realistic portrayal of a ‘call out.’ The film opens in the midst of a full-blown emergency – a car is ablaze on a motorway, a fire engine is in attendance, we see a firefighter and his crew fight the blaze. Heroic, brave, real; they get on with the job. Over the chaos, a soft but matter-of-fact voice kicks in: the voice of a firefighter’s wife on the internal struggle she wages, every time her man leaves the house. When the blaze is out, and as the firefighter takes off his helmet, it’s revealed that 77% of the emergency services use Vodafone. The film ends with the line ‘Power to our emergency services. Power to you.’ The film featured real, off-duty firefighters to ensure the emergency depicted was both credible and authentic.