| Title | ICONS |
| Brand | NEWS UK |
| Product/Service | THE SUNDAY TIMES |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
GREY LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
GREY LONDON, UNITED KINGDOM
|
|
Media Agency
|
M/SIX London, UNITED KINGDOM
|
|
Production Company
|
ACADEMY FILMS London, UNITED KINGDOM
|
Credits
| Nils Leonard |
Grey London |
Chief Creative Officer |
| Dave Monk |
Grey London |
Deputy Executive Creative Director |
| Jonathan Rands |
Grey London |
Creative |
| Johan Leandersson |
Grey London |
Creative |
| Debbie Imppett |
Grey London |
Producer |
| Natalie Graeme |
Grey London |
Managing Partner |
| Tamsine Foggin |
Grey London |
Business Director |
| Albert Ponelle |
Grey London |
Account Manager |
| Kevin Noble |
Grey London |
Creative Producer |
| Hamish Cameron |
Grey London |
Planner |
| Matt Gladstone |
Grey London |
Planner |
| Christopher Barrett |
Academy |
Director |
| Luke Taylor |
Academy |
Director |
Brief Explanation
Icons’ pays homage to famous cultural references from classic to contemporary, shown together in one seamless continuous take. The film featured a respectful nod to old favourites and to what was making the headlines in 2014. Including Rodin, Forrest Gump, Madmen, Michelangelo, Reservoir Dogs and Daft Punk. Together demonstrating how culture is timeless and how The Sunday Times will help you find your new favourite things.
Creative Execution
The track provided was specially commissioned for the TV ad and was composed by artist Tom Player, a specific license agreement was then agreed.