Winners & Shortlists

#LIKEAGIRL

Bronze Eurobest
Title#LIKEAGIRL
BrandP&G
Product/ServiceALWAYS
Category A06. SCRIPT
Entrant Company LEO BURNETT LONDON, UNITED KINGDOM
Advertising Agency LEO BURNETT LONDON, UNITED KINGDOM
Advertising Agency 2 HOLLER London, UNITED KINGDOM
Advertising Agency 3 LEO BURNETT TORONTO, CANADA
Advertising Agency 4 LEO BURNETT CHICAGO, USA
Media Agency STARCOM MEDIAVEST GROUP Chicago, USA
Production Company CHELSEA PICTURES Chicago, USA
Credits
Name Company Position
Judy John Leo Burnett Toronto Chief Creative Officer
Heidi Philip Leo Burnett Toronto Account Director
Becky Swanson Leo Burnett Chicago Creative Director
Aj Hassan Leo Burnett Chicago Copywriter
Hmi Hmi Gibbs Leo Burnett Chicago Art Director
Annette Sally/Shaina Holtz/Sandy Kolkey/Susan Lulich Leo Burnett Chicago Account Supervisors
Adine Becker Leo Burnett Chicago Agency Producer
Lauren Greenfield Chelsea Films Director
Kathryn Hempel Cutters Editor
Jake Bruene Chelsea Films Participation Director
Milos Obradovic Leo Burnett/Holler London Digital Creative Director
Angel Capobianco Leo Burnett/Holler London Copywriter
Nick Bygraves Leo Burnett/Holler London Art Director
Laura Jones Leo Burnett/Holler London Digital Planner
Rachel Darville/Karuna Rawa Leo Burnett Chicago Brand Planners
Anna Coscia Leo Burnett/Holler London Brand Planner
Gaia Gilardini/Lisa Bamber/Matteo Carcassola Leo Burnett/Holler London Account Supervisors

Brief Explanation

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand the count on for superior protection, wanted to change that. To Truly champion girls’ confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of ‘Like a girl’ to mean amazing things.