Title	JUST ADD ZERO
Brand	COKE ZERO
Product/Service	COKE ZERO
Category	A07. USE OF MUSIC
Entrant Company	PUBLICIS CONSEIL Paris, FRANCE
Advertising Agency	PUBLICIS CONSEIL Paris, FRANCE
Production Company	PARTIZAN Paris, FRANCE

Name	Company	Position
Verena Nabrotzky	Coca Cola	Advertiser Supervisor
Olivier Geyer	Coca Cola	Advertiser Supervisor
Shelley Macintyre	Coca Cola	Advertiser Supervisor
Aoife Hall	Coca Cola	Advertiser Supervisor
Steve O’leary	Publicis Conseil	Creative Director
Meric Settembre	Publicis Conseil	Copywriter And Art Director
Cécile Lejeune	Publicis Conseil	Account Supervisor
Philippe Martin/Davies	Publicis Conseil	Account Manager
Andrei Cojocaru	Publicis Conseil	Account Manager
Megan Gutman	Publicis Conseil	Strategic Planning
Pierre Marcus	Prodigious	Tv Producer
Guillaume Delmas	Prodigious	Tv Producer
Boris Jeanne	Prodigious	Soundtrack Production
Nima Nourizadeh		Director
Frederic Genest		Producer
Pierre Arthur Goulet		Post/Production Supervisor
Alex Lamarque		Cinematography
Dan Sherwen		Editor
Diplo/Fat Rat		Composer/Remix By

Brief Explanation

‘Just Add Zero’ was shot in South Africa, the TVC shows the protagonist navigating a series of situations where he experiences more by ”adding zero.” Adding ‘zero’ to his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. The twist in the plot comes when the protagonist’s romantic interest turns the perspective on its head and gets more by adding zero – from one hot guy to 10. The TVC demonstrates the broadening of COKE ZERO’s target market with the aim of appealing to both men and women.

Creative Execution

The TVC features an amazing FatRat remix of Diplo track “Set It Off”, chosen for its high energy, pumping house beats, which set the pace for the action on screen.